Content Marketing Strategist

Placements24; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Health benefits

Professional development

Paid time off

Job summary

Placements24 in Cape Town seeks a Content Marketing Strategist to create and execute compelling content strategies that resonate with target audiences and drive lead generation. You will craft engaging narratives across blogs, websites, social channels, whitepapers and case studies, collaborating with design and video teams to deliver high-impact content.

The role requires 3–5 years of experience, strong writing and SEO skills, and proficiency with CMS and marketing automation.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications or related field.
• 3–5 years proven experience in content marketing or related roles.
• Excellent writing, editing and storytelling abilities with attention to detail.
• Solid SEO understanding and ability to apply to content creation.
• Experience with CMS and marketing automation tools.
• Ability to analyze content performance metrics and derive insights.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and audience needs.
• Create, edit, and manage high-quality content across blogs, website copy, social media, whitepapers and case studies.
• Conduct keyword research and competitive analysis to inform content and SEO strategies.
• Collaborate with designers and videographers to produce engaging content.
• Measure performance and use data to refine strategies and improve outcomes.
• Manage the content calendar to ensure timely delivery of assets.

Skills

Content Strategy

SEO

Writing

CMS

Analytics

Education

Bachelor's degree in Marketing

Tools

Marketing Automation

CMS

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to join their growing marketing department in Cape Town . This role is responsible for conceptualizing, developing, and executing compelling content strategies that resonate with target audiences, drive brand awareness, and support lead generation efforts. You will be at the forefront of creating engaging narratives and valuable content across multiple platforms, ensuring our client's message is heard loud and clear. If you are passionate about storytelling, understand the power of digital content, and thrive in a dynamic team environment, this is the perfect opportunity for you.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and manage high-quality content across various formats, including blog posts, articles, website copy, social media updates, whitepapers, and case studies.
• Conduct keyword research and competitor analysis to inform content creation and SEO strategies.
• Collaborate with designers, videographers, and other marketing team members to produce visually appealing and engaging content.
• Measure and report on the performance of content marketing initiatives, using data to refine strategies and improve outcomes.
• Manage the content calendar, ensuring timely delivery of all content assets.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience (3-5 years) as a Content Marketing Strategist, Content Creator, or similar role.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and marketing automation tools.
• Ability to analyze content performance metrics and translate them into actionable insights.

Benefits

• Attractive salary package commensurate with experience.
• Opportunity to work within a vibrant and collaborative marketing team in Cape Town .
• Comprehensive health and wellness benefits.
• Access to professional development resources and training programs.
• Paid time off and company-recognized holidays.