Digital Marketing Specialist - Content Creation

Placements24; Mossel Bay; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Fully remote position

Health and wellness benefits

Home office setup allowance

Professional development

Job summary

Placements24 is seeking a creative Digital Marketing Specialist with a strong focus on content creation to join their remote team, ideally based near Mossel Bay. You will develop engaging copy, visuals, and multimedia content to boost brand awareness and lead generation across online channels.

As a versatile storyteller, you will translate marketing objectives into effective campaigns, collaborate with internal teams, and contribute to the company’s growth from a flexible, fully remote setting.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Proven experience in digital marketing and content creation, with a strong portfolio.
• Proficiency in CMS and social media management tools.
• Excellent writing, editing, and proofreading skills.
• Experience with Canva and Adobe Creative Suite is a plus.
• Strong analytical skills and understanding of digital marketing metrics.

Responsibilities

• Develop and execute digital marketing campaigns, focusing on content creation across social media, email, blogs, and websites.
• Write compelling and SEO-friendly copy for marketing materials.
• Create engaging visual content, including graphics, short videos, and infographics.
• Manage social media platforms, scheduling posts and engaging with the online community.
• Analyze campaign performance data and provide insights for optimization.
• Collaborate with internal teams to ensure brand consistency and messaging across all channels.

Skills

Content creation

SEO copywriting

Social media management

Analytics & optimization

Storytelling

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

CMS (Content Management Systems)

Social media scheduling tools

Job description

About the Role

Our client is looking for a creative and results-oriented Digital Marketing Specialist with a strong focus on content creation to join their remote team, ideally based near Mossel Bay . This role is central to developing engaging digital content that drives brand awareness, customer engagement, and lead generation across multiple online channels. You will be responsible for creating compelling copy, visual assets, and multimedia content that resonates with our target audience. The ideal candidate is a versatile storyteller, adept at understanding marketing objectives and translating them into effective digital campaigns, contributing to the company's growth and online presence from a flexible, remote setting.

Key Responsibilities

• Develop and execute digital marketing campaigns, focusing on content creation across social media, email, blogs, and websites.
• Write compelling and SEO-friendly copy for various marketing materials.
• Create engaging visual content, including graphics, short videos, and infographics.
• Manage social media platforms, scheduling posts and engaging with the online community.
• Analyze campaign performance data and provide insights for optimization.
• Collaborate with internal teams to ensure brand consistency and messaging across all channels.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Proven experience in digital marketing and content creation, with a strong portfolio.
• Proficiency in content management systems (CMS) and social media management tools.
• Excellent writing, editing, and proofreading skills.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong analytical skills and understanding of digital marketing metrics.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote position offering work-life balance and flexibility.
• Opportunity to shape the digital presence of a growing company.
• Comprehensive health and wellness benefits.
• Allowance for home office setup and professional development.