Content Strategist

Placements24; Paarl; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Flexible work environment

Remote work option

Paarl location, Western Cape

Job summary

Placements24 in Paarl, Western Cape, seeks a creative Content Strategist to plan, create and manage impactful content across websites, blogs, social media and email campaigns. You will drive SEO, storytelling and brand consistency for multiple clients.

The role emphasizes data-driven optimization, cross-team collaboration with designers and videographers, and keeping content fresh and aligned with marketing goals.

Qualifications

• Proven content strategist or content marketer
• Strong writing, editing and proofreading with a portfolio
• Understanding of SEO principles and keyword research
• Experience with CMS (WordPress) and analytics tools

Responsibilities

• Develop content strategies aligned with client goals
• Plan, create and curate SEO-optimised content for websites, blogs, social media and email
• Manage editorial calendar and timely delivery across platforms
• Conduct keyword research and competitive analysis for SEO
• Monitor content performance with analytics and optimize strategies
• Collaborate with designers and videographers to produce multimedia content
• Maintain consistent brand voice across clients
• Stay updated on content marketing trends and best practices
• Manage content distribution and promotion strategies

Skills

Content strategy

SEO

Editing & proofreading

CMS management

Analytics (Google Analytics)

Editorial calendar

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, English or related field

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a fast-growing digital marketing agency located in the picturesque town of Paarl, Western Cape , is seeking an innovative and results-driven Content Strategist. This role is critical in developing and executing compelling content strategies that enhance brand visibility, engage target audiences, and drive marketing objectives for our diverse client base. You will be responsible for planning, creating, and managing high-quality content across various digital platforms, including websites, blogs, social media, and email campaigns. The ideal candidate possesses exceptional writing and editing skills, a deep understanding of SEO best practices, and the ability to analyze content performance to optimize future strategies. We are looking for a creative storyteller with a strategic mindset and a passion for producing engaging and informative content. This is an excellent opportunity to make a significant impact in a dynamic creative environment.

Key Responsibilities

• Develop comprehensive content strategies aligned with client marketing goals and target audience needs.
• Plan, create, and curate engaging and SEO-optimized content for websites, blogs, social media, email newsletters, and other digital channels.
• Manage the editorial calendar, ensuring timely delivery of content across all platforms.
• Conduct keyword research and competitive analysis to inform content creation and SEO efforts.
• Monitor and analyze content performance using analytics tools (e.g., Google Analytics), identifying trends and areas for improvement.
• Collaborate with designers, videographers, and other marketing team members to produce multimedia content.
• Maintain brand voice and consistency across all content pieces for different clients.
• Stay abreast of the latest content marketing trends, SEO algorithms, and digital marketing best practices.
• Manage content distribution and promotion strategies to maximize reach and engagement.

Requirements

• Proven experience as a Content Strategist, Content Marketer, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published content.
• Demonstrated understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on content performance.
• Strong research skills and the ability to translate complex information into clear, engaging content.
• Excellent organizational and project management skills, with the ability to manage multiple projects and deadlines.
• Creative thinking and a passion for storytelling.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Our client offers a competitive salary package designed to attract top talent. You will have the opportunity to work on diverse and exciting projects for a range of clients. The role provides a flexible work environment, with the option for remote work. We foster a collaborative and supportive culture that encourages creativity and professional growth. Located in the heart of the Winelands, Paarl, Western Cape , this position offers a unique work-life balance.

Join our team and help shape the digital narrative for our clients.