Content Creator & Copywriter

Placements24; Paarl; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid contribution

Pension fund participation

Generous annual leave and public holid

Professional development opportunities

Vibrant team atmosphere in Paarl

Job summary

Placements24 is seeking a creative Content Creator & Copywriter to join our marketing team in Paarl, Western Cape. You will craft captivating copy for websites, blogs, social media, emails, and campaigns while producing visual content to support brand storytelling.

The role offers a hybrid work model in Paarl, a chance to shape brand voice, and the opportunity to showcase a strong portfolio across formats. Strong English writing, CMS proficiency, and SEO awareness are essential.

Qualifications

• Proven experience as Content Creator/Copywriter (3–4 years).
• Strong portfolio across formats showcasing writing and content creation.
• Excellent command of English grammar and spelling.
• Proficiency with CMS and digital marketing tools.

Responsibilities

• Develop and write copy for marketing materials, website, blog, social media, emails, ads and press releases.
• Create content strategies aligned with brand goals and audience.
• Produce visuals like graphics, short videos, or infographics for campaigns.
• Ensure content is on-brand and adheres to style guidelines.
• Conduct industry research to generate fresh content ideas.
• Optimize content for SEO to increase web traffic.
• Collaborate with marketing, design and product teams to ensure consistency.
• Manage content calendar and timely delivery of content.
• Analyze content performance and adjust strategy accordingly.
• Proofread and edit content produced by others.
• Stay updated on content marketing trends.

Skills

Content creation

Copywriting

SEO knowledge

CMS proficiency

Team collaboration

Time management

English proficiency

Research and analytics

Education

Bachelor's degree in Marketing/Communications/Journ/English or related field

Tools

CMS

Canva

Adobe Photoshop

Adobe Illustrator

Video editing software

Job description

About the Role

Our client, a fast-growing lifestyle brand, is seeking a creative and skilled Content Creator & Copywriter to join their marketing team in Paarl, Western Cape . This role is pivotal in developing compelling narratives and engaging content across all digital platforms to enhance brand visibility and customer interaction. You will be responsible for crafting persuasive copy for marketing materials, website content, social media posts, email campaigns, and more, as well as creating visually appealing digital content. The ideal candidate has a knack for storytelling, a strong understanding of brand voice, and a passion for producing high-quality, results-oriented content. This position offers a Hybrid work model, combining the collaborative spirit of the office in beautiful Paarl, Western Cape , with the flexibility of remote work, making it an ideal opportunity for creative professionals.

Key Responsibilities

• Develop and write clear, concise, and engaging copy for a variety of marketing and communication materials, including website content, blog posts, social media updates, email newsletters, advertisements, and press releases.
• Create compelling content strategies aligned with brand goals and target audience.
• Produce visual content such as graphics, short videos, or infographics for social media and digital campaigns.
• Ensure all content is on-brand, grammatically correct, and adheres to style guidelines.
• Conduct research on industry-related topics to generate fresh content ideas.
• Optimize content for search engines (SEO) to increase web traffic.
• Collaborate with the marketing, design, and product teams to ensure content consistency and effectiveness.
• Manage the content calendar and ensure timely delivery of all content.
• Analyze content performance metrics and make data-driven adjustments to strategy.
• Proofread and edit content produced by other team members.
• Stay updated on content marketing trends and best practices.

Requirements

• Proven experience as a Content Creator, Copywriter, or similar role (minimum 3-4 years).
• A strong portfolio showcasing exceptional writing and content creation skills across various formats.
• Excellent command of the English language, with impeccable grammar and spelling.
• Proficiency in using content management systems (CMS) and digital marketing tools.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator) or video editing software is a significant advantage.
• Understanding of SEO principles and content optimization techniques.
• Ability to adapt writing style to suit different brands and audiences.
• Strong research and analytical skills.
• Excellent communication and interpersonal skills for team collaboration.
• Ability to work independently, manage time effectively, and meet deadlines.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Competitive annual salary of ZAR, based on experience and portfolio.
• Hybrid working arrangement for a balanced work-life integration.
• Medical aid contribution towards a chosen plan.
• Pension fund participation.
• Generous annual leave and public holiday entitlements.
• Opportunities for professional development and creative workshops.
• A supportive and vibrant team atmosphere in picturesque Paarl, Western Cape .
• Employee discounts on company products.
• Regular team engagement activities.
• Access to modern office facilities.