Content Marketing Specialist (Hybrid)

Placements24; Mossel Bay; Hybrid; ZAR 340,000 - 520,000; Full time

Benefits offered by this job

Medical aid contributions

Hybrid work model

Modern office facilities

Training and development in content策略

Job summary

Placements24 is seeking a Content Marketing Specialist in Mossel Bay, Western Cape. The role blends remote flexibility with in-office collaboration to develop, produce, and distribute valuable content that attracts and engages the target audience, driving growth.

You’ll shape brand narrative, implement content strategy, and establish thought leadership across platforms while leveraging SEO and analytics to optimize performance in a hybrid setup.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 2–4 years of content marketing experience.
• Proven ability to create compelling written and visual content.
• Strong understanding of SEO principles and keyword research.
• Experience with WordPress CMS and analytics tools like Google Analytics.
• Excellent editing and proofreading skills.
• Ability to work in a hybrid environment with independent and in-person collaboration.
• Strong organizational and project management skills.
• Creative thinking and storytelling passion.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create high-quality, engaging content for blog posts, articles, website copy, social media, emails, and case studies.
• Optimize content for SEO to improve organic visibility and drive traffic.
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with design and web teams to create visually appealing content.
• Analyze content performance metrics and refine strategy based on insights.
• Stay current with industry trends and best practices in content marketing.
• Promote content across digital channels to maximize reach and impact.
• Develop and maintain brand voice and tone across content.
• Identify opportunities for content repurposing and optimization.

Skills

Content strategy

SEO

Storytelling

Editing

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

WordPress CMS

Google Analytics

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their team in Mossel Bay, Western Cape, ZA . This hybrid role offers a blend of remote flexibility and in-office collaboration. You will be responsible for developing, producing, and distributing valuable content that attracts and engages our target audience, ultimately driving business growth. The ideal candidate is a skilled storyteller with a strong understanding of SEO, content strategy, and various content formats. You will play a key role in shaping our brand narrative and establishing thought leadership across different platforms. This is an exciting opportunity to contribute to a dynamic marketing function within a growing company.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create high-quality, engaging content for various channels, including blog posts, articles, website copy, social media updates, email newsletters, and case studies.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with design and web development teams to create visually appealing and user-friendly content.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Stay current with industry trends, competitor content, and best practices in content marketing.
• Promote content across various digital channels to maximize reach and impact.
• Develop and maintain brand voice and tone consistency across all content.
• Identify opportunities for content repurposing and optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 2-4 years of experience in content marketing or a similar role.
• Proven ability to create compelling written and visual content.
• Strong understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent editing and proofreading skills.
• Ability to work effectively in a hybrid work environment, managing tasks independently and collaborating in person.
• Strong organizational and project management skills.
• Creative thinking and a passion for storytelling.

Benefits

• Our client offers a competitive salary, medical aid contributions, and opportunities for professional growth.
• The hybrid work model provides a balanced approach to work and personal life.
• You will have access to modern office facilities and the flexibility to work remotely.
• Opportunities for training and development in content strategy and digital marketing are provided.
• Join a supportive team environment where your creativity and contributions are valued.
• This role offers the chance to build a strong portfolio and advance your career in content marketing within a thriving company.