Content Marketing Specialist

Placements24; Richards Bay; Remote; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Flexible remote work

Professional development

Internet reimbursement

Equipment stipend

Leave entitlement

Job summary

Placements24 is seeking a creative Content Marketing Specialist to shape compelling narratives that resonate with target audiences from Richards Bay. You will develop and execute content strategies, create blog posts, case studies, and website copy, and drive SEO and social media efforts to boost engagement and lead generation.

This remote-first role combines strategic thinking with hands-on writing, analytics, and collaboration with designers.

Qualifications

• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.
• 2–4 years in content marketing or copywriting.
• Excellent writing, editing, and proofreading with portfolio.
• Solid SEO knowledge and application to content.
• Experience with WordPress CMS.
• Proficient in social media and content distribution.
• Familiar with content marketing analytics tools.
• Creative thinker with ability to generate ideas.
• Strong organizational and project management skills.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Create engaging content across blogs, articles, website copy, social posts, and case studies.
• Optimize content for SEO to boost organic visibility and traffic.
• Manage editorial calendar and timely publication.
• Collaborate with designers to produce visually appealing content.
• Analyze content performance and adjust strategies.
• Promote content across social channels and email marketing.
• Stay updated on industry trends and SEO best practices.
• Engage with online communities and respond to inquiries.
• Research topics to generate new content ideas.

Skills

Content marketing

SEO

Copywriting

CMS (WordPress)

Social media

Analytics

Education

Bachelor's degree in Marketing

Tools

WordPress CMS

Social media tools

Job description

About the Role Our client, a forward-thinking organization making waves in its industry, is actively seeking a creative and results-driven Content Marketing Specialist . This is a fantastic opportunity to join a dynamic team and shape compelling narratives that resonate with target audiences. The role is based in the scenic coastal town of Richards Bay, KwaZulu-Natal . You will be responsible for developing and executing a content strategy that enhances brand visibility, drives engagement, and supports lead generation efforts. This position requires a strong understanding of content creation, SEO best practices, and social media marketing. We are looking for an individual with a passion for storytelling, excellent writing skills, and a proven ability to create high-quality content across various formats. If you are a strategic thinker with a knack for engaging audiences and are looking to make a significant impact, this role offers an exciting career path. This is a remote-first position, allowing you to contribute from wherever you are most productive, embracing the modern work paradigm for our client's benefit.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create engaging and informative content, including blog posts, articles, website copy, social media updates, and case studies.
• Optimize content for search engines (SEO) to improve organic visibility and website traffic.
• Manage the editorial calendar and ensure timely publication of content.
• Collaborate with designers and other marketing team members to produce visually appealing content.
• Analyze content performance metrics and adjust strategies accordingly.
• Promote content across various digital channels, including social media and email marketing.
• Stay up-to-date with industry trends and best practices in content marketing and SEO.
• Engage with online communities and respond to comments and inquiries related to content.
• Research industry-related topics to generate ideas for new content.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• 2-4 years of experience in content marketing, copywriting, or a similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in social media platforms and their use in content distribution.
• Familiarity with content marketing analytics tools.
• Creative mindset with the ability to generate innovative content ideas.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively in a remote setting.

Benefits

• Competitive annual salary of Rands.
• Flexible remote work arrangement, enabling work-life balance.
• Opportunity to contribute significantly to brand building and marketing success.
• Professional development opportunities and training.
• Collaborative and supportive team environment.
• Contribution towards essential work equipment and internet costs.
• Standard leave entitlements and benefits.