Content Marketing Manager - Brand Storytelling

Placements24; Cape Town; Vor Ort; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Generous salary package

Professional development opportunities

Cape Town lifestyle

Career advancement opportunities

Zusammenfassung

Placements24 in Cape Town, Western Cape, seeks an innovative Content Marketing Manager to lead brand storytelling, drive customer acquisition, and elevate the company’s online presence across channels. You will develop and execute a holistic content strategy aligned with business goals and collaborate with design, product, and sales teams.

The ideal candidate has proven senior-level experience in content marketing, excellent writing and SEO skills, familiarity with CMS and marketing automation,

Qualifikationen

• Bachelor's degree in Marketing, Journalism, English, Communications or related field.
• Proven senior experience in content marketing and brand storytelling.
• Excellent writing, editing and proofreading with a strong portfolio.
• Proficiency in SEO and content optimization.
• Experience with CMS and marketing automation tools.
• Strong analytical skills and data-driven decision making.
• Understanding of digital marketing channels and social media.
• Ability to manage projects, timelines and budgets.

Aufgaben

• Develop and execute a comprehensive content marketing strategy aligned with goals.
• Oversee creation of high-quality content across blogs, social, video, email, and more.
• Manage editorial calendar, ensure timely publication and brand consistency.
• Conduct market research on audience needs, trends, and competitors.
• Optimize content for SEO and drive organic traffic.
• Collaborate with design, product and sales teams for coherence.
• Analyze content performance and provide actionable insights.
• Manage relationships with freelance writers and designers.
• Maintain adherence to brand guidelines and quality standards.
• Stay updated on content marketing best practices and platforms.

Kenntnisse

Content strategy

SEO best practices

Analytics

Project management

Storytelling

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

CMS

Marketing automation

Jobbeschreibung

About the Role

Our client, a leading e-commerce platform, is looking for an innovative and experienced Content Marketing Manager to spearhead their brand storytelling efforts in Cape Town, Western Cape . This pivotal role involves crafting compelling narratives that resonate with our target audience, enhancing brand awareness, and driving customer acquisition. You will be responsible for developing and executing a holistic content strategy that aligns with business objectives and elevates our brand presence across all relevant channels. The ideal candidate is a creative storyteller with a deep understanding of digital content marketing, a keen eye for detail, and a passion for building strong brand identities. This is a unique chance to shape the voice of a prominent brand in the vibrant Cape Town market.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with overall marketing goals.
• Oversee the creation of high-quality, engaging content across various formats including blog posts, articles, social media updates, videos, infographics, and email newsletters.
• Manage the editorial calendar, ensuring timely publication and consistent brand messaging.
• Conduct market research to identify audience needs, trends, and competitive content strategies.
• Optimize content for SEO to improve organic search visibility and website traffic.
• Collaborate with cross-functional teams, including design, product, and sales, to ensure content coherence.
• Analyze content performance metrics and provide actionable insights for improvement.
• Manage relationships with freelance writers, designers, and other content creators.
• Ensure all content adheres to brand guidelines and quality standards.
• Stay abreast of the latest content marketing best practices and emerging platforms.

Requirements

• Proven experience as a Content Marketing Manager or similar senior role.
• Demonstrated success in developing and executing content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong analytical skills and ability to interpret data to inform strategy.
• Excellent understanding of digital marketing channels and social media platforms.
• Ability to manage projects, timelines, and budgets effectively.
• Creative thinker with a passion for storytelling and brand building.
• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.

Benefits

• Generous salary package reflecting expertise and contribution.
• Significant impact on brand strategy and market positioning.
• Opportunity to lead content initiatives for a prominent company in Cape Town, Western Cape .
• A dynamic and creative work environment.
• Access to professional development and learning opportunities.Potential for career advancement within the organization.
• Enjoy the beautiful surroundings and lifestyle of Cape Town .