Digital Content Creator

Placements24; Paarl; Hybrid; ZAR 350,000 - 480,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid work arrangement

Professional development and training

Creative and collaborative work env in

Western Cape

Employee wellness programs

Modern office facilities

Paid annual leave

Job summary

Placements24 in Paarl, Western Cape is seeking a Digital Content Creator to join our marketing team. You will develop and distribute engaging content across social media, blogs, websites, and email campaigns, translating ideas into compelling visuals and copy.

You will manage a content calendar, optimize content for SEO, collaborate with designers, and monitor performance to drive audience engagement. Candidates should have a strong storytelling ability and CMS experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2-4 years of experience in digital content creation or social media management.
• Proven ability to write engaging and error-free copy for various digital platforms.
• Proficiency in WordPress.
• Experience with Canva/Adobe Photoshop is a plus.
• Basic video editing skills are advantageous.
• Strong understanding of SEO principles and best practices.
• Familiarity with social media platforms and their best practices.

Responsibilities

• Conceptualize, create, and edit engaging content for digital channels.
• Develop and maintain a content calendar for consistent material.
• Write compelling copy for social posts, blogs, websites, and emails.
• Collaborate with designers to create graphics and multimedia assets.
• Optimize content for SEO to increase visibility and reach.
• Monitor content performance with analytics and provide insights.
• Stay updated with digital content trends and best practices.
• Engage with the online community and respond to comments/messages.
• Assist in the development and execution of broader digital campaigns.
• Ensure all content adheres to brand guidelines and quality standards.

Skills

Content creation

Social media management

Copywriting

SEO

Time management

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

WordPress

Canva

Adobe Photoshop

Job description

About the Role

Our client is seeking a creative and versatile Digital Content Creator to join their marketing team in **Paarl, Western Cape**. This role is instrumental in developing engaging and compelling content across various digital platforms, including social media, blogs, websites, and email newsletters. You will be responsible for conceptualizing, producing, and distributing high-quality content that aligns with brand messaging and drives audience engagement. The ideal candidate has a keen eye for detail, excellent storytelling abilities, and a strong understanding of digital content strategy. We are looking for an individual who can translate creative ideas into impactful content that resonates with our target audience. This position offers a fantastic opportunity to contribute to brand growth and be part of a collaborative marketing environment.

Key Responsibilities

• Conceptualize, create, and edit engaging content in various formats (text, images, video, infographics) for digital channels.
• Develop and maintain a content calendar, ensuring a consistent flow of fresh and relevant material.
• Write compelling copy for social media posts, blog articles, website pages, and email campaigns.
• Collaborate with designers to create visually appealing graphics and multimedia assets.
• Optimize content for SEO to increase visibility and reach.
• Monitor content performance using analytics tools and provide insights for improvement.
• Stay up-to-date with digital content trends, platform best practices, and competitor activities.
• Engage with the online community and respond to comments and messages.
• Assist in the development and execution of broader digital marketing campaigns.
• Ensure all content adheres to brand guidelines and quality standards.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in digital content creation or social media management.
• Proven ability to write engaging and error-free copy for various digital platforms.
• Proficiency in using content management systems (CMS) like WordPress.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Basic video editing skills are advantageous.
• Strong understanding of SEO principles and best practices.
• Familiarity with social media platforms and their respective best practices.
• Excellent organizational and time management skills.
• Creative thinking and a passion for storytelling.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and training.
• A creative and collaborative work environment in **Western Cape**.
• Employee wellness programs.
• Access to modern office facilities.
• Paid annual leave.