Digital Advertising Specialist - Sandton

Placements24; Sandton; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid work

Bonuses

Medical aid

Paid time off

Certifications

Job summary

Placements24 in Sandton, Gauteng, seeks a Digital Advertising Specialist to plan, implement, and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and display networks to achieve client goals. You will manage budgets, target audiences, and create compelling ad creatives to maximize ROI.

The role blends remote and office work in a dynamic agency setting, requiring strong analytical skills, data-driven decision making, and the ability to juggle multiple campaigns for diverse

Qualifications

• Experience as Digital Advertising Specialist, PPC Specialist, or Media Buyer.
• Hands-on experience managing campaigns on Google Ads, Facebook/Instagram, and other platforms.
• Strong analytical and data-driven approach with reporting skills.
• Experience with A/B testing and CRO.
• Proficiency in ad copywriting and landing page optimization.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and display networks.
• Conduct keyword research, audience segmentation, and bid strategy development.
• Manage advertising budgets to meet KPIs and maximize ROI.
• Create and test ad copy, landing pages, and creative assets for performance.
• Monitor campaigns daily, analyze metrics, and provide actionable insights.
• Stay updated with digital advertising trends and best practices.
• Collaborate with SEO/content teams for integrated campaigns.

Skills

Analytical skills

A/B testing

Multi-project management

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client, a fast-paced digital marketing agency, is seeking a skilled and driven Digital Advertising Specialist to join their team in **Sandton**. This role is central to developing, implementing, and optimizing paid advertising campaigns across various digital platforms to achieve client objectives. You will be responsible for managing budgets, targeting audiences, creating compelling ad creatives, and ensuring maximum return on investment (ROI). The ideal candidate possesses a deep understanding of paid search (PPC), paid social, and display advertising, coupled with strong analytical skills and a passion for delivering measurable results. This hybrid role offers the flexibility to work from home and in the office, fostering collaboration within a dynamic environment in the heart of **Gauteng**'s business hub.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and display networks.
• Conduct comprehensive keyword research, audience segmentation, and bid strategy development.
• Manage advertising budgets effectively to meet client KPIs and maximize ROI.
• Create and test ad copy, landing pages, and creative assets to improve campaign performance and conversion rates.
• Monitor campaign performance daily, analyze key metrics, and provide regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising.
• Collaborate with the wider marketing team, including SEO and content specialists, to ensure integrated campaign strategies.
• Manage client relationships and provide expert advice on digital advertising strategies.

Requirements

• Proven experience as a Digital Advertising Specialist, PPC Specialist, or Media Buyer.
• Hands-on experience managing successful campaigns on major advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong understanding of analytics tools (e.g., Google Analytics) and reporting mechanisms.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Experience with A/B testing and conversion rate optimization (CRO).
• Proficiency in ad copywriting and landing page optimization.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
• A relevant certification (e.g., Google Ads Certified) is a significant advantage for this **Sandton**-based role.

Benefits

Our client offers a competitive salary, hybrid work flexibility, generous performance-based bonuses, opportunities for continuous professional development and certifications, and a vibrant, collaborative agency culture. Employees benefit from a comprehensive medical aid package, paid time off, and access to cutting-edge advertising tools. This role provides a fantastic opportunity to work with a diverse range of clients and further your career in digital advertising within **Sandton**.