Digital Advertising Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid role

Professional development

Growth opportunities

Job summary

Placements24 is seeking a highly skilled Digital Advertising Specialist to plan, execute, and optimize paid campaigns across Google Ads, social platforms, and other channels from Mahikeng, North West. You will monitor performance, conduct keyword research, manage budgets, create compelling ad copy, run A/B tests, and report insights to help the marketing team align with brand goals and drive ROI.

The ideal candidate has 3–5 years of experience in paid media, strong analytical skills, and

Qualifications

• 3–5 years of experience managing paid digital advertising campaigns.
• Proven expertise with major platforms (Google, Facebook, LinkedIn).
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop, implement, and optimize paid campaigns across Google Ads and social platforms.
• Conduct keyword research and audience targeting to improve ROI.
• Monitor daily performance; provide actionable insights and optimizations.
• Manage campaign budgets to maximize efficiency and effectiveness.
• Create compelling ad copy and visuals or collaborate with designers.
• Run A/B tests on creatives, landing pages, and targeting strategies.
• Generate regular performance reports with key metrics and insights.
• Stay updated on trends and best practices in paid media.
• Collaborate with marketing to align advertising with content strategy.

Skills

Digital advertising strategy

Analytics

A/B testing

Budget management

Campaign optimization

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled and results-driven Digital Advertising Specialist to manage and optimize their online advertising campaigns. This role, based in Mahikeng, North West , is critical for driving qualified traffic, leads, and conversions through paid media channels. You will be responsible for planning, executing, and analyzing campaigns across platforms such as Google Ads, social media advertising, and other relevant channels. The ideal candidate possesses a strong analytical mindset, a deep understanding of digital advertising strategies, and a proven track record of delivering measurable ROI. You will work closely with the marketing team to ensure advertising efforts align with overall business objectives and brand messaging. This position offers a great opportunity to make a significant impact on our client's growth.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.


• Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance.


• Monitor campaign performance daily, analyze data, and provide actionable insights for optimization.


• Manage campaign budgets effectively, ensuring efficient spend and maximizing ROI.


• Create compelling ad copy and visuals, or collaborate with designers to produce them.


• A/B test ad creatives, landing pages, and targeting strategies to improve campaign results.


• Generate regular reports on campaign performance, highlighting key metrics and insights.


• Stay current with the latest trends and best practices in digital advertising and paid media.


• Collaborate with the broader marketing team to ensure alignment of advertising efforts with content and overall strategy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.


• 3-5 years of experience in managing and optimizing paid digital advertising campaigns.


• Proven expertise with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.


• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).


• Excellent understanding of targeting, bidding strategies, and campaign optimization techniques.


• Proficiency in A/B testing and data-driven decision-making.


• Strong written and verbal communication skills.


• Ability to work independently and manage multiple projects in a dynamic environment.


• Certification in Google Ads or other relevant platforms is a plus.

Benefits

Our client offers a competitive remuneration package, opportunities for professional development, and the chance to work on impactful campaigns in Mahikeng, North West . This hybrid role offers a blend of in-office collaboration and flexibility. You will be an integral part of a forward-thinking marketing team dedicated to driving growth and innovation.