Paid Media Specialist

Placements24; Randburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonus opportunities

Salary growth potential

Continuous learning and development

Job summary

WhatJobs Direct in Randburg, Gauteng, seeks a Paid Media Specialist to lead and optimize campaigns across Google Ads, Facebook, Instagram and LinkedIn in a hybrid in-office/remote setup.

The ideal candidate has 3+ years in paid media, strong analytics, and experience managing budgets to drive ROI. Join a collaborative marketing team focused on lead generation and brand growth in a dynamic environment.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing or related field.
• Minimum of 3 years of paid media management or digital advertising.
• Proven experience with Google Ads and social platform campaigns.
• Strong understanding of targeting options and optimization techniques.
• Proficiency with Google Analytics and Google Tag Manager.
• Excellent analytical and quantitative skills.
• Strong communication and collaboration skills.
• Ability to manage multiple projects in a hybrid work setting.
• Experience with Facebook Ads Manager and LinkedIn Campaign Manager.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Responsibilities

• Develop and execute paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and display networks.
• Manage and optimize campaigns to achieve KPIs including CPA, ROAS, CTR and conversions.
• Conduct keyword research and audience targeting for search and social ads.
• Monitor campaign performance daily and adjust bids, budgets, targeting, and creatives.
• Analyze data and generate regular performance reports with actionable insights and recommendations.
• Collaborate with content and creative teams to develop ad copy and visuals.
• Stay up-to-date with paid media trends and platform updates.
• Manage advertising budgets effectively and allocate resources efficiently.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Perform competitive analysis to identify opportunities.

Skills

Analytical skills

Budget management

Campaign management

Bid optimization

Performance analysis

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Job description

About the Role

Our client, WhatJobs Direct, is seeking an analytical and results-driven Paid Media Specialist to join their innovative marketing department in Randburg, Gauteng . This is a hybrid role, offering a dynamic mix of in-office collaboration and remote flexibility. You will be responsible for developing, implementing, and optimizing paid advertising campaigns across various digital platforms, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and display networks. The ideal candidate possesses a deep understanding of paid media strategies, excellent analytical skills, and a proven track record of managing advertising budgets to achieve maximum ROI. You will work closely with the marketing team to ensure paid media efforts align with overall marketing objectives and contribute to lead generation and brand awareness goals. This is a fantastic opportunity for a performance-marketing enthusiast to drive impactful campaigns and grow their career in a supportive and forward-thinking environment. We are looking for a proactive individual with a strong grasp of campaign management, bid optimization, and performance analysis.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and display networks.
• Manage and optimize advertising campaigns to achieve key performance indicators (KPIs), including CPA, ROAS, CTR, and conversion rates.
• Conduct keyword research, audience targeting, and campaign setup for search and social media advertising.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and creative.
• Analyze campaign data and generate regular performance reports, providing actionable insights and recommendations.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends, best practices, and platform updates in paid media.
• Manage advertising budgets effectively, ensuring efficient allocation of resources.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
• Perform competitive analysis to identify new opportunities and stay ahead of market trends.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.
• Minimum of 3 years of experience in paid media management, PPC, or digital advertising.
• Proven experience managing successful campaigns on Google Ads and social media advertising platforms.
• Strong understanding of digital advertising principles, targeting options, and optimization techniques.
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.
• Excellent analytical, problem-solving, and quantitative skills.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a hybrid work setting.
• Experience with ad platforms like Facebook Ads Manager, LinkedIn Campaign Manager.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Benefits

• Hybrid work model offering flexibility and a balanced work environment.
• Opportunity to manage significant advertising budgets and impact business growth.
• Work within a collaborative and innovative marketing team in Randburg, Gauteng .
• Competitive salary and performance-based bonus opportunities.
• Continuous learning and professional development in the digital advertising space.
• Exposure to a wide range of paid media channels and strategies.
• Contribute to data-driven marketing decisions.
• Be part of a company that values creativity and performance.