Digital Advertising Specialist - Multi-Channel Campaigns

Placements24; Noord-Kaap; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Budget for campaigns

Dynamic team in Kimberley

Job summary

Placements24 in Kimberley, Northern Cape, seeks a Digital Advertising Specialist to manage paid media campaigns across Google, Facebook, Instagram, LinkedIn and display networks. You will plan, execute, monitor, and optimize campaigns to drive online visibility, customer acquisition and sales.

The role requires strong analytics, experience with A/B testing, and a data-driven approach to maximize ROI. Join a growing brand in a dynamic marketing team based in Kimberley.

Qualifications

• Proven experience managing paid media campaigns across Google, Facebook, Instagram, LinkedIn and display networks.
• Strong understanding of digital advertising metrics (CTR, CPC, CPA, ROAS) and optimization.
• Bachelor's degree in Marketing, Business or related field preferred.

Responsibilities

• Develop and implement digital advertising strategies across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and display networks.
• Manage budgets to maximize ROI and achieve KPIs.
• Conduct keyword research, audience targeting and competitive analysis to inform campaign setup.
• Create compelling ad copy and select relevant creatives to maximise engagement and conversions.
• Monitor performance daily, analyze data and implement optimizations.
• Utilize A/B testing for ad creatives, headlines and targeting.
• Track and report on performance with insights and recommendations.
• Collaborate with content and design teams to ensure brand consistency.
• Stay updated with trends, best practices and platform updates.
• Ensure advertising efforts align with marketing objectives and sales goals.

Skills

Campaign management

Data-driven decision making

Keyword research

Audience targeting

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client, a well-established retail group, is seeking a skilled Digital Advertising Specialist to manage their diverse advertising campaigns in Kimberley, Northern Cape . This role is central to driving online visibility, customer acquisition, and sales through effective management of paid search, social, and display advertising initiatives. You will be responsible for planning, executing, monitoring, and optimizing campaigns across various digital platforms to achieve defined marketing objectives and ROI targets. The ideal candidate has a proven track record in managing paid media campaigns, a strong understanding of analytics, and a data-driven approach to campaign management. This is a great opportunity to contribute to a growing brand in a key role within the marketing department.

Key Responsibilities

• Develop and implement digital advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and display networks.
• Manage campaign budgets effectively to maximize return on investment (ROI) and achieve key performance indicators (KPIs).
• Conduct keyword research, audience targeting, and competitive analysis to inform campaign setup.
• Create compelling ad copy and select relevant creatives to maximize engagement and conversion rates.
• Monitor campaign performance daily, analyze data, and implement optimizations to improve results.
• Utilize A/B testing for ad creatives, headlines, and targeting to enhance campaign effectiveness.
• Track and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the content and design teams to ensure brand consistency and effective creative assets.
• Stay updated with the latest trends, best practices, and platform updates in digital advertising.
• Ensure all advertising efforts align with overall marketing objectives and sales goals.

Requirements

• Proven experience as a Digital Advertising Specialist or in a similar paid media role.
• Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong understanding of digital advertising metrics and KPIs (e.g., CTR, CPC, CPA, ROAS).
• Proficiency in using web analytics tools (e.g., Google Analytics) to track and analyze campaign performance.
• Experience with A/B testing and optimization techniques.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and prioritize tasks effectively.
• Detail-oriented and organized approach to campaign management.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to manage significant advertising budgets for a respected retail group.
• Work in a dynamic team environment based in Kimberley, Northern Cape .
• Access to advanced advertising tools and analytics platforms.
• Opportunities for professional development and training.
• Contribute to the brand's growth and success in the digital space.