Online Advertising Specialist

Placements24; Mbombela (Nelspruit); On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Bonuses

Medical benefits

Career development

Growth potential

Collaborative environment

Job summary

Placements24 is seeking an Online Advertising Specialist to lead paid campaigns in Nelspruit. You will develop strategies, execute across Google Ads and social platforms, and analyze performance to maximize ROI while managing significant budgets.

The ideal candidate has 3+ years of hands-on experience with PPC and social advertising, strong analytics, and a track record of optimizing campaigns through A/B testing and data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years experience as Online Advertising Specialist or PPC Manager.
• Experience managing paid search and social advertising with large budgets.
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills to interpret data and generate insights.
• Experience with A/B testing and CRO.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google, Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience targeting, and bid management.
• Create ad copy and visuals; perform A/B testing to improve CTR and conversions.
• Monitor performance daily; analyze data and provide reports with insights.
• Stay up-to-date with industry trends and platform updates.
• Collaborate with marketing to align advertising with overall goals.

Skills

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

PPC management

Analytics

A/B testing

Keyword research

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads Manager

Job description

About the Role

Our client is seeking a results-oriented Online Advertising Specialist to manage and optimize their digital advertising campaigns in Nelspruit . You will be responsible for developing strategies, executing campaigns across platforms like Google Ads and social media, and analyzing performance to maximize return on investment (ROI). The ideal candidate has a proven track record in paid advertising, a strong analytical mindset, and stays current with the latest trends and best practices in the digital advertising landscape.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across various platforms including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, and bid management to optimize campaign performance and budget allocation.
• Create compelling ad copy and visual assets, and conduct A/B testing to improve click-through rates (CTR) and conversion rates.
• Monitor campaign performance daily, analyze data, and provide regular reports with insights and recommendations.
• Stay up-to-date with industry trends, platform updates, and new advertising technologies.
• Collaborate with the marketing team to align advertising efforts with overall marketing objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3+ years) as an Online Advertising Specialist , PPC Manager, or similar role.
• Demonstrated success in managing paid search and social media advertising campaigns with significant budgets.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience with A/B testing and conversion rate optimization (CRO).

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Professional development opportunities and certifications..
• Be part of a growing team in Nelspruit with opportunities for career advancement.
• Work in a collaborative and innovative environment.