Digital Advertising Specialist

Placements24; East London; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive benefits package

Job summary

Placements24 in East London, Eastern Cape, seeks a Digital Advertising Specialist to plan, execute and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn. Drive qualified traffic and conversions while improving ROAS.

The ideal candidate has a Bachelor's in Marketing or related field, 2–3 years of hands-on digital advertising experience, and strong analytical skills. Collaboration with content/design teams and KPI reporting are key parts of the role.

Qualifications

• 2–3 years hands-on experience in digital advertising, including SEM and social media advertising.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics).
• Experience with A/B testing and campaign optimization techniques.
• Excellent understanding of key digital advertising metrics and KPIs.

Responsibilities

• Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience segmentation, and targeting to ensure effective campaign reach.
• Manage campaign budgets efficiently and allocate resources to maximize ROAS.
• Monitor campaign performance daily, track key metrics (CTR, CPC, CPA, Conversion Rate), and provide regular reports with insights.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
• Stay up-to-date with the latest trends, features, and best practices in digital advertising.
• Collaborate with content and design teams to develop compelling ad copy and visual assets.
• Ensure campaigns are aligned with overall marketing objectives and business goals.

Skills

Digital advertising

Google Ads

Facebook Ads

Analytics

A/B testing

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Job description

About the Role

Our client, a leading e-commerce platform, is seeking a driven and analytical Digital Advertising Specialist to join their marketing team in **East London, Eastern Cape**. This role will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels, including Google Ads, social media advertising, and display networks, to drive qualified traffic and conversions. The ideal candidate has a strong understanding of campaign management, audience targeting, bidding strategies, and performance analysis. You will play a key role in achieving customer acquisition goals and maximizing return on ad spend (ROAS). We are looking for a highly motivated individual with a keen eye for detail and a passion for delivering measurable results. This is an excellent opportunity to contribute to the growth of a dynamic online business in **East London, Eastern Cape**.

Key Responsibilities

Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. Conduct keyword research, audience segmentation, and targeting to ensure effective campaign reach. Manage campaign budgets efficiently and allocate resources to maximize ROAS. Monitor campaign performance daily, track key metrics (CTR, CPC, CPA, Conversion Rate), and provide regular reports with insights. Perform A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance. Stay up-to-date with the latest trends, features, and best practices in digital advertising. Collaborate with content and design teams to develop compelling ad copy and visual assets. Ensure campaigns are aligned with overall marketing objectives and business goals. Manage and maintain ad platform accounts and settings.

Requirements

Bachelor's degree in Marketing, Business, Statistics, or a related field. 2-3 years of hands-on experience in digital advertising, including SEM and social media advertising. Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms. Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics). Experience with A/B testing and campaign optimization techniques. Excellent understanding of key digital advertising metrics and KPIs. Strong written and verbal communication skills. Detail-oriented and highly organized. Must be able to work from our office in **East London, Eastern Cape**.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package. This role is based in our **East London, Eastern Cape** office, providing a collaborative and dynamic work environment. Employees will have opportunities for professional development, access to cutting-edge advertising tools, and the chance to significantly impact the company's growth. We foster a culture of innovation, continuous learning, and data-driven decision-making. Join a passionate marketing team and contribute to exciting e-commerce initiatives.