Content Marketing Strategist

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive medical benefits

Retirement benefits

Hybrid work model

Professional growth opportunities

Job summary

Placements24 in Sandton, Gauteng is seeking an innovative Content Marketing Strategist to lead content strategy, creation, and optimization across multiple formats. The role blends in-office collaboration with remote work, offering a dynamic and flexible environment.

The ideal candidate has a strong background in content marketing, SEO, and audience engagement, with a proven ability to drive results and maintain brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 4 years in content marketing or similar role.
• Proven ability to develop and execute content strategies.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Solid understanding of SEO principles and keyword research tools.
• Experience with CMS and digital marketing tools.
• Strong analysis of content performance and actionable insights.
• Excellent project management and organizational skills.
• Experience in hybrid work environments and collaboration.
• Familiarity with social media and email marketing best practices.

Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business goals and audience needs.
• Oversee creation of blog posts, white papers, case studies, infographics, and videos.
• Manage editorial calendar for timely content delivery across platforms.
• Optimize content for SEO to increase organic visibility and traffic.
• Analyze content performance with analytics tools and provide insights.
• Collaborate with designers, writers, and marketing teammates on content assets.
• Promote content via social media, email marketing, and paid channels.
• Conduct audience research and competitive analysis to identify gaps.
• Maintain brand voice and messaging across content.
• Stay updated on industry trends and best practices.

Skills

Content marketing strategy

SEO

Analytics

CMS experience

Copywriting

Project management

Education

Bachelor's degree in Marketing

Tools

CMS

Google Analytics

SEO keyword tools

Job description

About the Role

Our client is seeking an innovative and experienced Content Marketing Strategist to join their dynamic marketing department in **Sandton, Gauteng**. This role is pivotal in shaping and executing content strategies that attract, engage, and retain target audiences. You will be responsible for overseeing the creation of compelling content across multiple formats and channels, ensuring it aligns with our client's brand voice and marketing objectives. The ideal candidate possesses a strong understanding of content marketing principles, SEO best practices, and audience engagement tactics. This **hybrid** role allows for a blend of in-office collaboration and remote flexibility, offering a dynamic work environment. Join us in **Sandton, Gauteng** to drive impactful content initiatives.

Key Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation of high-quality, engaging content, including blog posts, articles, white papers, case studies, infographics, and videos.
• Manage the editorial calendar, ensuring timely delivery of content across all platforms.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Analyze content performance using analytics tools, providing insights and recommendations for improvement.
• Collaborate with designers, writers, and other marketing team members to produce compelling content assets.
• Promote content through various channels, including social media, email marketing, and paid distribution.
• Conduct audience research and competitive analysis to identify content gaps and opportunities.
• Maintain brand consistency in tone, voice, and messaging across all content.
• Stay up-to-date with industry trends and emerging content marketing best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing or a similar role.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and digital marketing tools.
• Proficiency in analyzing content performance metrics and translating them into actionable insights.
• Strong project management and organizational skills.
• Experience working in a **hybrid** environment, demonstrating self-discipline and collaboration.
• Familiarity with social media marketing and email marketing best practices is essential.

Benefits

• Our client offers a competitive salary, comprehensive medical and retirement benefits, and ample opportunities for professional growth and development.
• The **hybrid** work model provides flexibility, promoting a healthy work-life balance. You'll be part of a creative and collaborative team in a thriving environment in **Sandton, Gauteng**. We value innovation and provide resources for continuous learning.
• Additional benefits include performance-based incentives and team events.