Content Strategist

Placements24; Johannesburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Provident fund

Paid time off

Career development

Job summary

Placements24 in Randburg is seeking a creative Content Strategist to join a dynamic digital marketing agency. You will develop and execute content strategies that engage audiences, improve search rankings, and support marketing goals across websites, blogs, social channels, and email campaigns.

Collaborate with design, social media, and SEO teams to ensure brand voice and measurable outcomes. The ideal candidate has proven content strategy and performance analysis experience, plus strong writing

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven track record in developing and executing content strategies that drive engagement and results.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO and keyword research.
• Experience with CMS like WordPress.
• Experience with analytics tools to track content performance.

Responsibilities

• Develop and manage content calendars aligned with goals and audience needs.
• Conduct keyword research and competitor analysis to inform content strategy.
• Create and optimize content for websites, blogs, social media, emails, and other digital channels.
• Collaborate with subject matter experts and writers to produce high-quality content.
• Analyze content performance and provide reports with actionable insights.
• Ensure content aligns with brand voice, style guides, and SEO best practices.
• Identify opportunities for repurposing and new formats.
• Stay updated on content marketing trends and SEO updates.
• Manage content distribution and promotion strategies.

Skills

Content strategy

Content marketing

SEO knowledge

Keyword research

WordPress CMS

Analytics

Writing/editing

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/Journalism/English or related field

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a dynamic digital marketing agency, is looking for a creative and strategic Content Strategist to join their team in Randburg. This role offers a hybrid working model, combining office-based collaboration with remote flexibility. You will be responsible for developing and executing comprehensive content strategies that drive engagement, improve SEO rankings, and support marketing objectives across various platforms. This is a fantastic opportunity to shape the narrative for diverse clients, working on exciting projects that require a blend of creativity, analytical thinking, and market insight. The ideal candidate has a proven track record in content creation, strategy development, and performance analysis. You will work closely with design, social media, and SEO teams.

Key Responsibilities

• Develop and manage content calendars aligned with business goals and audience needs.
• Conduct keyword research and competitor analysis to inform content strategy.
• Create and optimize engaging content for websites, blogs, social media, email campaigns, and other digital channels.
• Collaborate with subject matter experts and writers to produce high-quality, accurate content.
• Analyze content performance using analytics tools and provide reports with actionable insights.
• Ensure all content adheres to brand voice, style guides, and SEO best practices.
• Identify opportunities for content repurposing and new content formats.
• Stay up-to-date with content marketing trends, SEO updates, and digital media best practices.
• Manage content distribution and promotion strategies.

Requirements

• Proven experience as a Content Strategist, Content Marketer, or similar role.
• Demonstrable success in developing and executing content strategies that achieve measurable results.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and keyword research tools.
• Proficiency with content management systems (CMS) like WordPress.
• Experience with analytics tools (e.g., Google Analytics) to track content performance.
• Strong research and analytical skills.
• Excellent communication and collaboration abilities.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Experience with social media content strategy is a plus.

Benefits

• Our client offers a competitive salary, performance incentives, and opportunities for professional development.
• The hybrid work model provides flexibility, balancing office collaboration in Randburg with remote work.
• Employees benefit from comprehensive medical aid, a provident fund, and ample paid time off.
• You will be part of a vibrant and creative agency culture that fosters innovation and teamwork.
• Opportunities for growth and career advancement are abundant within the company.
• Access to industry training and conferences is encouraged.
• This role offers a chance to work with a variety of exciting clients and contribute to impactful marketing campaigns.