Content Marketing Strategist - Demand Generation

Placements24; Centurion; Hybrid; ZAR 550,000 - 750,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 in Centurion, Gauteng, is seeking a Content Marketing Strategist to develop and execute data-driven content initiatives that boost demand generation and brand authority. The role blends storytelling with strategic funnel optimization in a hybrid work setting in Centurion.

You will plan and create high-quality content across formats like blogs, whitepapers, case studies, infographics, videos, and webinars, while managing an editorial calendar and aligning with sales, product, and

Qualifications

• Proven track record in content marketing strategy and campaign execution.
• Strong writing, editing, and storytelling skills across channels.
• Solid SEO knowledge and content optimization techniques.
• Experience with CMS platforms and marketing analytics tools.
• Excellent project management and cross-functional collaboration abilities.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Plan, create, and oversee production of content across blog, whitepapers, case studies, videos, and webinars.
• Manage editorial calendar and ensure timely publication across website, social, and email channels.
• Optimize content for SEO and monitor performance using analytics tools.
• Collaborate with sales, product, and design; report on ROI and insights.
• Stay current with industry trends and emerging formats to drive demand generation.

Skills

Content strategy

SEO optimization

Writing & storytelling

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS (WordPress etc.)

Google Analytics

Job description

About the Role

Our client is seeking a creative and data-driven Content Marketing Strategist to develop and execute compelling content initiatives that drive demand generation and enhance brand authority. This role requires a strategic thinker with a passion for storytelling and a strong understanding of how content fuels the entire marketing funnel. You will be responsible for ideating, planning, creating, and distributing valuable content across various channels, with a focus on measurable results. The position is based in the thriving business district of Centurion, Gauteng , offering a Hybrid work model that combines the benefits of collaborative office sessions with the flexibility of remote work. Our client is a leader in its industry, committed to fostering an environment where innovative ideas are celebrated and professional growth is actively encouraged.

Key Responsibilities

Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs. Conduct market research, audience analysis, and keyword research to identify content opportunities and themes. Plan, create, and oversee the production of high-quality, engaging content across various formats, including blog posts, articles, whitepapers, case studies, infographics, videos, and webinars. Manage the editorial calendar, ensuring timely publication and consistent delivery of content across multiple platforms (website, blog, social media, email). Optimize content for search engines (SEO) to improve organic visibility and drive traffic. Collaborate with internal teams (sales, product, design) and external contributors to ensure content accuracy, relevance, and brand alignment. Analyze content performance metrics, track engagement, lead generation, and ROI, providing regular reports and insights. Develop content distribution strategies to maximize reach and impact across owned, earned, and paid channels. Stay up-to-date with industry trends, emerging content formats, and best practices in content marketing and demand generation.

Requirements

Proven experience as a Content Marketing Strategist, Content Manager, or similar role, with a strong portfolio of successful content campaigns. Demonstrated ability to develop and execute data-driven content strategies that achieve business goals. Excellent writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms. Solid understanding of SEO principles and content optimization techniques. Proficiency in content management systems (CMS) and marketing automation platforms. Experience with content performance analysis and reporting using tools like Google Analytics. Strong project management and organizational skills, with the ability to manage multiple projects concurrently. Excellent communication and collaboration skills, with experience working cross-functionally. A Bachelor's degree in Marketing, Communications, Journalism, English, or a related field is required.

Benefits

Our client offers a competitive salary and a comprehensive benefits package. Employees benefit from a supportive work environment that prioritizes professional development, with opportunities for training and advancement. The Hybrid work arrangement provides a desirable balance between in-office collaboration and remote flexibility. Situated in Centurion, Gauteng , the role offers access to a dynamic business community. Our client is committed to employee well-being, fostering a culture of innovation and teamwork.