Senior Content Strategist (Digital Media)

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Arts & entertainment industry exposure

Professional development

Career growth opportunities

Collaborative environment

Job summary

Placements24 in Sandton is seeking a strategic Senior Content Strategist to lead data-driven content initiatives across digital channels. This hybrid role blends in-office collaboration with remote work, focusing on engaging audiences and building brand loyalty.

The ideal candidate brings deep expertise in content marketing, audience segmentation, and performance analytics, with a passion for arts and entertainment.

Qualifications

• Proven experience as a Content Strategist with a strong portfolio.
• Deep knowledge of content marketing, SEO, social media, email marketing.
• Excellent writing and editing, with strong analytical skills.
• Ability to translate data into actionable insights.
• Experience in Arts & Entertainment is highly preferred.
• Hybrid work experience and ability to manage multiple projects.

Responsibilities

• Develop and execute data-driven content strategies aligned with goals.
• Conduct audience research to inform content creation.
• Create and manage content calendars for consistent flow.
• Oversee diverse content formats: articles, videos, social posts, infographics.
• Collaborate with marketing, design, product, editorial teams.
• Analyze performance metrics and optimize strategies.
• Manage content distribution and promotion for reach and engagement.
• Stay updated on industry trends and best practices.
• Ensure content is SEO-optimized and on-brand.
• Provide guidance and mentorship to junior content creators.

Skills

Content strategy

SEO

Analytics

Audience research

Writing & editing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/ Journalism/English

Tools

Google Analytics

SEMrush

CMS platforms

Job description

About the Role

Our client, a leader in the dynamic Arts & Entertainment field, is seeking a strategic and innovative Senior Content Strategist for their operations in Sandton . This role offers a hybrid work model, allowing for a blend of collaborative in-office engagement and the flexibility of remote work. You will be instrumental in developing and implementing comprehensive content strategies that drive audience engagement, build brand loyalty, and achieve marketing objectives across various digital platforms. The ideal candidate possesses a deep understanding of content marketing principles, audience segmentation, and performance analytics, coupled with a passion for the arts and entertainment industry. If you excel at crafting compelling narratives and optimizing content for maximum impact, this is a prime opportunity to contribute significantly to our client's success in the thriving Sandton cultural scene.

Key Responsibilities

• Develop and execute data-driven content strategies aligned with business goals and audience needs.
• Conduct audience research and analysis to identify key insights and inform content creation.
• Create and manage content calendars, ensuring a consistent and high-quality flow of content across platforms.
• Oversee the creation of diverse content formats, including articles, videos, social media posts, infographics, and more.
• Collaborate with cross-functional teams (marketing, design, product, editorial) to ensure content is integrated and effective.
• Analyze content performance metrics, identify trends, and optimize strategies for continuous improvement.
• Manage content distribution and promotion efforts to maximize reach and engagement.
• Stay abreast of industry trends, emerging platforms, and best practices in content strategy and digital media.
• Ensure content is SEO-optimized and adheres to brand guidelines and tone of voice.
• Provide guidance and mentorship to junior content creators and strategists.

Requirements

• Proven experience as a Content Strategist or similar role, with a strong portfolio demonstrating successful content initiatives.
• In-depth knowledge of content marketing, SEO, social media, email marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent writing, editing, and communication skills, with a talent for crafting engaging narratives.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience within the Arts & Entertainment sector is highly preferred.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a hybrid work environment.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Strategic thinker with a creative mindset and a passion for digital storytelling.

Benefits

• Competitive salary package based on experience and expertise.
• Hybrid work arrangement offering flexibility and a balance between office and remote work in Sandton .
• Opportunity to shape content strategy for exciting projects in the Arts & Entertainment industry.
• Professional development and opportunities for advancement.
• Collaborative and innovative work environment.
• Contribute to impactful digital media campaigns.