Content Strategist

Placements24; Cape Town; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary package with annual

Comprehensive health insurance

Generous leave allowance and companyH

Job summary

Placements24 in Cape Town is seeking an innovative Content Strategist to lead content initiatives from their Cape Town office. You will develop and execute content strategies aligned with marketing goals, enhancing brand engagement across digital channels.

The role involves creating compelling narratives, managing editorial calendars, and ensuring content quality, with on-site collaboration across marketing, design, and product teams.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO best practices and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and analytics tools.

Responsibilities

• Develop and oversee the execution of a comprehensive content strategy aligned with business objectives.
• Create, edit, and manage high-quality content for websites, social media, blogs, email marketing, and other digital channels.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Manage the editorial calendar, ensuring timely delivery of all content assets.
• Collaborate with designers and other stakeholders to produce engaging multimedia content.
• Analyze content performance metrics and use insights to refine strategies and improve engagement.

Skills

Content strategy

SEO

Editing

Writing

CMS usage

Analytics

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

CMS

Analytics tools

Job description

About the Role

Our client is looking for an innovative Content Strategist to lead content initiatives from their Cape Town office. This role involves developing and executing content strategies that align with marketing goals and enhance brand engagement across various digital platforms. You will be instrumental in creating compelling narratives, managing editorial calendars, and ensuring content consistency and quality. This is an on-site position, offering a chance to collaborate closely with marketing, design, and product teams to drive impactful communication campaigns within a vibrant city environment.

Key Responsibilities

• Develop and oversee the execution of a comprehensive content strategy aligned with business objectives.
• Create, edit, and manage high-quality content for websites, social media, blogs, email marketing, and other digital channels.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Manage the editorial calendar, ensuring timely delivery of all content assets.
• Collaborate with designers and other stakeholders to produce engaging multimedia content.
• Analyze content performance metrics and use insights to refine strategies and improve engagement.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO best practices and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and analytics tools.

Benefits

• Competitive salary package with annual reviews.
• Comprehensive health insurance and wellness programs.
• Generous leave allowance and company holidays.
• Opportunities for career growth and professional development in a leading agency.
• Vibrant office culture in the heart of Cape Town with team-building events.