Content Marketing Specialist (Remote)

Placements24; Benoni; Hybrid; ZAR 300,000 - 540,000; Full time

Job summary

WhatJobs Direct is seeking a Content Marketing Specialist to join our fully remote team operating from Benoni. You will create compelling content across blogs, social, email, and website, driving brand awareness and leads while aligning with SEO best practices.

You’ll analyze content performance, collaborate with marketing, design, and product, and manage a content calendar. The ideal candidate has 3–5 years in content marketing, strong writing, and experience with WordPress and analytics.

Qualifications

• Minimum 3–5 years of experience in content marketing, copywriting, or a related role.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in SEO best practices and keyword research tools.
• Experience with CMS platforms like WordPress.
• Familiarity with social media platforms and their content requirements.
• Strong analytical skills to track and report on content performance.
• Ability to work independently in a remote environment.
• Excellent communication and collaboration skills for virtual teamwork.

Responsibilities

• Develop and implement a content marketing strategy aligned with business goals.
• Create engaging, high-quality content for blogs, social media, email, and website.
• Conduct keyword research and apply SEO best practices to all content.
• Edit and proofread content to ensure accuracy and brand adherence.
• Collaborate with designers to create visually appealing assets.
• Analyze content performance and optimize future content.
• Manage the content calendar and ensure timely delivery.
• Stay up-to-date with industry trends and competitor strategies.
• Identify opportunities for content repurposing and distribution.
• Assist in managing the company's social media presence and engagement.

Skills

Content marketing

Copywriting

SEO

Analytics

Communication

Remote work

Education

Bachelor's degree

Tools

WordPress CMS

Google Analytics

Job description

About the Role

Our client, WhatJobs Direct, is seeking a creative and data-driven Content Marketing Specialist to join our fully remote team, operating from Benoni. This role is integral to developing and executing compelling content strategies that engage our target audience and drive business growth. As a remote-first professional, you will be responsible for creating high-quality content across various formats, including blog posts, articles, social media updates, website copy, and more. The ideal candidate is a skilled writer with a passion for storytelling, a keen understanding of SEO principles, and the ability to analyze content performance. You will work collaboratively with marketing, design, and product teams to ensure content is aligned with brand voice and business objectives. This position requires a proactive individual who thrives in a self-directed remote environment, demonstrating excellent organizational skills and a commitment to delivering exceptional content. Your expertise will be crucial in enhancing brand awareness, driving website traffic, and nurturing leads. We value individuals who can contribute innovative ideas and excel in a virtual setting, maintaining strong communication and productive workflows. This is an exciting opportunity to make a significant impact from the comfort of your home office.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with business goals.
• Create engaging, high-quality content for various channels including blogs, social media, email, and website.
• Conduct keyword research and apply SEO best practices to all content.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Collaborate with designers to create visually appealing content assets.
• Analyze content performance metrics and use insights to optimize future content.
• Manage the content calendar and ensure timely delivery of all content pieces.
• Stay up-to-date with industry trends and competitor content strategies.
• Identify opportunities for content repurposing and distribution across different platforms.
• Assist in managing the company's social media presence and engagement.

Requirements

• Minimum of 3-5 years of experience in content marketing, copywriting, or a related role.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media platforms and their content requirements.
• Strong analytical skills to track and report on content performance.
• Ability to work independently and manage multiple projects in a remote environment.
• Excellent communication and collaboration skills for virtual teamwork.
• A Bachelor's degree in Marketing, English, Communications, Journalism, or a relevant field.

Benefits

• A competitive salary package designed to attract top talent.
• Fully remote position, allowing for excellent work-life integration.
• Opportunity to work with a forward-thinking company in the Media & PR space.
• Continuous learning and professional development opportunities.
• Supportive and collaborative remote team environment.
• Exposure to diverse content creation projects.
• A chance to significantly impact brand growth and engagement.
• Potential for career advancement based on performance.