Digital Content Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 260,000 - 360,000; Full time

Job summary

Placements24 is seeking a Digital Content Marketing Specialist to craft engaging and informative content across blogs, websites, case studies, and social media. You will drive SEO-focused content strategies, collaborate with marketing and product teams, and ensure content accuracy and brand alignment in a fast-paced environment.

You will manage editorial calendars, optimize content performance with analytics, and contribute to lead generation while maintaining high-quality writing and

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or related field.
• Proven content creation and marketing experience with a diverse portfolio.
• Strong English writing, editing, and proofreading skills.
• Solid understanding of SEO and content optimization; CMS familiarity (WordPress).

Responsibilities

• Develop and implement a content marketing strategy aligned with SEO best practices and business objectives.
• Create high-quality content for blogs, website copy, whitepapers, case studies, infographics, and social media.
• Optimize content for search engines to improve organic rankings and drive traffic.
• Collaborate with subject matter experts to ensure accuracy and depth.
• Edit and proofread content to ensure clarity and brand consistency.
• Manage the editorial calendar and timely publication of content.
• Analyze content performance using web analytics and share actionable insights.
• Promote content across digital channels to maximize reach and engagement.

Skills

Content creation

SEO

Editing

Writing

Storytelling

Project management

Communication

Education

Bachelor's degree in Marketing, English, Journalism, Communications, or a related field

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a growing technology solutions firm, is searching for a talented Digital Content Marketing Specialist to craft engaging and informative content that resonates with their target audience. This role is pivotal in developing and executing a content strategy that drives organic traffic, enhances brand authority, and supports lead generation efforts. You will be responsible for creating a variety of content formats, including blog posts, articles, website copy, case studies, and social media updates, ensuring all content is optimized for search engines and aligned with brand messaging. This is a fantastic opportunity to join an innovative company and make a significant impact through compelling digital storytelling. The role involves working closely with the marketing and product teams to ensure content accuracy and strategic alignment. This role might be a perfect fit for someone who excels in a dynamic, results-oriented environment and is passionate about creating valuable content.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with SEO best practices and business objectives.
• Create high-quality, engaging, and original content for various digital platforms, including blog posts, website copy, whitepapers, case studies, infographics, and social media updates.
• Optimize content for search engines (SEO) to improve organic rankings and drive website traffic.
• Collaborate with subject matter experts to gather information and ensure content accuracy and depth.
• Edit and proofread content to ensure clarity, grammar, and adherence to brand style guides.
• Manage the editorial calendar and ensure timely publication of content.
• Analyze content performance using web analytics tools and provide insights for improvement.
• Promote content across various digital channels to maximize reach and engagement.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience in content creation and marketing, with a portfolio showcasing diverse content types.
• Excellent writing, editing, and proofreading skills with a strong command of the English language.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools such as Google Analytics.
• Ability to research complex topics and translate them into accessible content.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Creative thinking and a passion for storytelling.
• Previous experience in the technology sector is a plus.

Benefits

Our client offers a competitive salary, excellent benefits, and a dynamic work environment. You will have the opportunity to work on exciting projects and contribute to the growth of a leading company in Benoni, Gauteng, ZA . Enjoy the flexibility of working remotely, collaborating with a talented team, and accessing professional development resources. We foster a culture of innovation and provide the tools necessary for you to excel in your role. This position offers a chance to shape a company's digital narrative and build a robust career in content marketing.