Content Marketing Specialist

Placements24; Kempton Park; On-site; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Professional development

Job summary

Placements24 in South Africa invites a Content Marketing Specialist to join the marketing team in Tembisa, Gauteng. You will develop content that resonates with our target audience, support lead generation, and manage assets from blogs to newsletters.

The ideal candidate has a 2–4 year track record, a relevant degree, strong writing, SEO know-how, and CMS experience with WordPress. This is a full-time on-site role with growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Develop and execute a content marketing strategy aligned with marketing goals.
• Create engaging content for blog posts, articles, social media, website copy, case studies, and emails.
• Optimize content for SEO to increase organic visibility.
• Collaborate with designers to produce visuals like infographics and videos.
• Manage the editorial calendar and ensure timely publication.
• Analyze content performance and refine strategy based on data.
• Engage with audience on social channels and foster community interaction.
• Keep up with industry trends and best practices in content marketing.
• Proofread and edit content to ensure accuracy and brand alignment.

Skills

Content writing

SEO

Editing

Social media management

Analytics

Storytelling

Project management

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

WordPress CMS

Job description

About the Role

Our client is seeking a creative and results-driven Content Marketing Specialist to join their vibrant marketing department in Tembisa, Gauteng. This role is crucial for developing compelling content that resonates with our target audience, enhances brand visibility, and supports lead generation efforts. The ideal candidate will have a flair for storytelling, a strong understanding of content strategy, and the ability to produce high-quality written and visual content. You will be responsible for creating a diverse range of content assets, from blog posts and social media updates to website copy and email newsletters, ensuring they align with our brand voice and marketing objectives. This is a fantastic opportunity for a passionate marketer to grow their career in Tembisa, Gauteng, contributing directly to the company's market presence and success.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with overall marketing goals.
• Create engaging and informative content for various platforms, including blog posts, articles, social media updates, website copy, case studies, and email campaigns.
• Optimize content for search engines (SEO) to increase organic visibility.
• Collaborate with designers to create visually appealing content, such as infographics and videos.
• Manage the editorial calendar and ensure timely publication of content.
• Analyze content performance metrics and use insights to refine content strategy.
• Engage with the audience on social media channels and foster community interaction.
• Stay current with industry trends and best practices in content marketing.
• Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience (2-4 years) as a Content Marketing Specialist or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Demonstrated understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media platforms and content distribution strategies.
• Ability to analyze data and draw actionable insights from content performance.
• Creative mindset with a keen eye for detail.
• Knowledge of the South African market, particularly Tembisa, Gauteng, is advantageous.

Benefits

• Competitive annual salary of R .
• Full-time employment with a stable and growing company.
• Opportunity to shape brand narratives and contribute to significant marketing initiatives.
• Professional development opportunities and training.
• Standard employee benefits package including medical aid.
• Supportive and collaborative work environment.