Content Strategy Lead - Onsite In Mahikeng, Drive Growth

Placements24; South Africa; Sur place; ZAR 480 000 - 720 000; Plein temps

Avantages offerts par ce poste

Health and wellness benefits

Résumé du poste

Placements24 seeks a Content Marketing Specialist to craft compelling brand storytelling and content strategies. You will drive engagement across blog, website, and social channels, translating complex ideas into accessible content.

The role emphasizes SEO, strong writing, and collaboration with design teams, with opportunities for growth in a dynamic, remote-capable marketing group based in Rustenburg, North West.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, copywriting, or a related role.
• Proven ability to develop and execute successful content marketing strategies.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with CMS and analytics tools (e.g., Google Analytics).
• Strong project management and organizational abilities, with the capacity to manage multiple projects concurrently.
• Ability to work independently and collaborate effectively in a remote team environment.

Responsabilités

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create and manage a content calendar, ensuring timely and consistent delivery of high-quality content across various channels (blog, website, social media, email, etc.).
• Write and edit engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, and social media updates.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
• Collaborate with design and multimedia teams to create visually appealing content assets.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement.
• Stay abreast of industry trends, competitor content, and audience insights to inform strategy.
• Manage content distribution and promotion efforts across various platforms.
• Develop and nurture brand voice and messaging guidelines.
• Identify opportunities for content repurposing and amplification.

Connaissances

Content strategy

SEO

Copywriting

CMS

Analytics (Google Analytics)

Remote collaboration

Formation

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Outils

Google Analytics

Description du poste

Content Marketing Specialist - Brand Storytelling

Our client, a recognized leader in the consumer goods sector, is looking for a creative and strategic Content Marketing Specialist to join their dedicated marketing team. This role is pivotal in developing and executing compelling content strategies that resonate with our target audience, build brand authority, and drive engagement across multiple platforms. The ideal candidate possesses a natural flair for storytelling, a strong understanding of SEO principles, and the ability to translate complex ideas into accessible and engaging content. You will be responsible for creating a variety of content formats, including blog posts, website copy, social media updates, and marketing collateral. This is an exciting opportunity to shape the narrative of a well-established brand and contribute to its continued growth within Rustenburg, North West.

About the Role

Our client, a recognized leader in the consumer goods sector, is looking for a creative and strategic Content Marketing Specialist to join their dedicated marketing team. This role is pivotal in developing and executing compelling content strategies that resonate with our target audience, build brand authority, and drive engagement across multiple platforms. The ideal candidate possesses a natural flair for storytelling, a strong understanding of SEO principles, and the ability to translate complex ideas into accessible and engaging content. You will be responsible for creating a variety of content formats, including blog posts, website copy, social media updates, and marketing collateral. This is an exciting opportunity to shape the narrative of a well-established brand and contribute to its continued growth within Rustenburg, North West.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create and manage a content calendar, ensuring timely and consistent delivery of high-quality content across various channels (blog, website, social media, email, etc.).
• Write and edit engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, and social media updates.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
• Collaborate with design and multimedia teams to create visually appealing content assets.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement.
• Stay abreast of industry trends, competitor content, and audience insights to inform strategy.
• Manage content distribution and promotion efforts across various platforms.
• Develop and nurture brand voice and messaging guidelines.
• Identify opportunities for content repurposing and amplification.

Requirements

• Bachelor\'s degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, copywriting, or a related role.
• Proven ability to develop and execute successful content marketing strategies.
• Exceptional writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong project management and organizational abilities, with the capacity to manage multiple projects concurrently.
• Ability to work independently and collaborate effectively in a remote team environment.

Benefits

Our client offers a competitive salary package with comprehensive health and wellness benefits, and opportunities for professional development. You will be part of a dynamic and supportive team based in Rustenburg, with potential for growth and advancement within the organization.