Content Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Health insurance

Growth opportunities

Creative team environment

Job summary

Placements24 in Klerksdorp, South Africa, seeks a creative Content Marketing Specialist to enhance the online presence across blogs, websites, social media, and emails. This hybrid role offers remote days and collaboration with a dynamic marketing team.

You will develop content strategies, perform keyword research, optimize copy for SEO, and work with designers to deliver engaging content while tracking performance and staying current with industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or related field.
• Proven experience as a Content Marketing Specialist or similar role.
• Excellent writing, editing and proofreading with keen attention to detail.
• Familiar with SEO principles and content optimization.
• Experience using CMS and marketing automation tools.
• Strong organization and multitasking in a hybrid setting.

Responsibilities

• Develop and execute a content marketing strategy aligned with goals and brand voice.
• Create high-quality content for blogs, websites, social media, and email newsletters.
• Conduct keyword research and optimize content for SEO.
• Collaborate with designers and marketing teammates to produce visuals.
• Analyze content performance and adjust strategies for impact.
• Stay up-to-date with industry trends and best practices in content marketing and social media.

Skills

Content marketing

Copywriting

SEO

Content strategy

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS

Marketing automation

Job description

About the Role

Our client is seeking a creative and detail-oriented Content Marketing Specialist to enhance their online presence in Klerksdorp . This role is crucial for developing engaging content that attracts, informs, and converts target audiences across various digital channels. You will be responsible for creating compelling blog posts, social media updates, website copy, and more. This hybrid role offers the opportunity to collaborate with a dynamic team while enjoying the flexibility of working remotely some days.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and brand voice.
• Create high-quality, engaging content for various platforms including blogs, websites, social media, and email newsletters.
• Conduct keyword research and optimize content for search engines (SEO).
• Collaborate with designers and other marketing team members to produce visually appealing content.
• Analyze content performance metrics and adjust strategies for maximum impact.
• Stay up-to-date with industry trends and best practices in content marketing and social media.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience as a Content Marketing Specialist or similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with SEO principles and content optimization techniques.
• Experience using content management systems (CMS) and marketing automation tools.
• Strong organizational skills and ability to manage multiple projects in a hybrid setting.

Benefits

• Competitive annual salary.
• Hybrid work arrangement providing work-life balance.
• Comprehensive health insurance plan.
• Opportunities for professional growth and training.
• A creative and supportive team environment.