Senior Content Strategist

Placements24; Pretoria; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Competitive salary package

Health benefits

Résumé du poste

Placements24 in Pretoria seeks a strategic Senior Content Strategist to elevate the brand across web, social, email and blog channels. You’ll define and execute a content roadmap that aligns with business goals and resonates with target audiences.

Collaborating with marketing, product and design teams, you will ensure a cohesive brand voice, optimize content for SEO, manage CMS workflows, and drive traffic, engagement and conversions through data-driven storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Strong understanding of SEO principles and best practices for content optimization.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) and analytics platforms is essential.

Responsabilités

• Develop and execute a comprehensive content strategy across multiple channels, including web, social media, email, and blog.
• Create and manage a detailed editorial calendar, ensuring timely delivery of high-quality content.
• Conduct keyword research and SEO analysis to inform content creation and optimize for search engines.
• Collaborate with designers, writers, and other stakeholders to produce engaging and on-brand content.
• Analyze content performance using analytics tools and provide insights to refine strategy and improve engagement.
• Stay abreast of industry trends and best practices in content marketing and digital strategy.

Connaissances

Strong writing and editing

Communication skills

SEO knowledge

Content strategy

Formation

Bachelor's degree in Marketing, Communications, Journalism, or related field

Outils

CMS

Analytics tools

Description du poste

About the Role

Our client is seeking a strategic and creative Senior Content Strategist to elevate their brand's narrative and engagement across all platforms in Pretoria . This role is crucial for defining and executing a content roadmap that aligns with business objectives and resonates with target audiences. You will be responsible for developing compelling content initiatives that drive traffic, engagement, and conversions. Working closely with marketing, product, and design teams, you will ensure a cohesive and impactful brand voice throughout all communications, playing a key role in shaping the company's overall content marketing success and contributing to a collaborative and innovative environment.

Key Responsibilities

• Develop and execute a comprehensive content strategy across multiple channels, including web, social media, email, and blog.
• Create and manage a detailed editorial calendar, ensuring timely delivery of high-quality content.
• Conduct keyword research and SEO analysis to inform content creation and optimize for search engines.
• Collaborate with designers, writers, and other stakeholders to produce engaging and on-brand content.
• Analyze content performance using analytics tools and provide insights to refine strategy and improve engagement.
• Stay abreast of industry trends and best practices in content marketing and digital strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy , content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Strong understanding of SEO principles and best practices for content optimization.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) and analytics platforms is essential.

Benefits

• Competitive annual salary with performance incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.
• Collaborative team environment in Pretoria focused on creativity and growth.