Senior Content Marketing Specialist

Placements24; Mbombela (Nelspruit); On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work environment in Nelspruit

Competitive salary and bonuses

Professional development opportunities

Job summary

Placements24 is seeking a Senior Content Marketing Specialist to join its marketing team in Nelspruit. You will develop and execute content strategies that attract, engage, and retain target audiences, working closely with product, sales, and digital teams in a hybrid environment.

Bring a minimum of five years in content marketing, strong writing and storytelling, SEO know-how, CMS experience, and a data-driven mindset to measure impact and optimize performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum 5 years of experience in content marketing or related roles with a strong portfolio.
• Excellent writing, editing, and storytelling skills with attention to detail.
• Proven ability to develop and execute content strategies that drive measurable results.
• Experience with SEO principles and content optimization techniques.
• Familiarity with CMS and marketing automation tools.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with goals.
• Create high-quality content across formats including blogs, white papers, case studies, infographics, and social posts.
• Conduct audience research and competitive analysis for opportunities and trends.
• Optimize content for SEO to improve organic visibility and drive traffic.
• Manage content calendars, editorial workflows, and distribution channels.
• Analyze content performance and provide insights to refine strategy and engagement.

Skills

Content marketing

Copywriting

Editing

Storytelling

SEO

CMS platforms

Marketing automation

Analytics

Audience research

Education

Bachelor's degree in Marketing/Communications

Tools

CMS platforms

Marketing automation tools

Job description

About the Role

Our client is seeking a creative and strategic Senior Content Marketing Specialist to join their marketing team in Nelspruit. You will play a key role in developing and executing content marketing strategies that attract, engage, and retain target audiences. This position requires a blend of content creation expertise, strategic thinking, and a data-driven approach to measure content effectiveness. You will collaborate closely with product marketing, sales, and digital teams to ensure content is aligned with business objectives and brand messaging, fostering a culture of compelling storytelling and measurable marketing impact within the Nelspruit region.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with overall marketing goals and business objectives.
• Create high-quality, engaging, and relevant content across various formats, including blog posts, articles, white papers, case studies, infographics, and social media updates.
• Conduct audience research and competitive analysis to identify content opportunities and trends.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Manage content calendars, editorial workflows, and distribution channels.
• Analyze content performance metrics and provide insights to refine strategy and improve engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing or related roles, with a strong portfolio of published work.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Proven ability to develop and execute content strategies that drive measurable results.
• Experience with SEO principles and content optimization techniques.
• Familiarity with content management systems (CMS) and marketing automation tools is a plus.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry events.
• A collaborative and dynamic hybrid work environment in Nelspruit.
• Generous paid time off and wellness programs.