Content Marketing Manager - Paarl

Placements24; Paarl; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Health benefits

Professional development

Creative and collaborative environment

Job summary

Placements24 in Paarl, Western Cape, is seeking an experienced Content Marketing Manager to lead strategy and execution across blog, social, white papers, case studies, and video. You will manage a creative team and align content with client objectives while shaping brand voice.

The ideal candidate has 5+ years in content or digital marketing, deep SEO knowledge, and a proven track record of driving engagement and conversions in an agency setting. On-site role in Paarl.

Qualifications

• 5+ years in content marketing or digital marketing with a strong portfolio.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Proven ability to develop and execute content strategies driving engagement and conversions.
• Excellent writing, editing and proofreading skills.
• Strong understanding of SEO, SEM and social media marketing.
• Experience with CMS and marketing automation tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced agency.

Responsibilities

• Develop and implement content marketing strategies aligned with client goals.
• Oversee high-quality content across platforms: blogs, web copy, social, email, and video scripts.
• Lead writers, editors, and designers with guidance.
• Conduct keyword research and apply SEO best practices.
• Analyze content performance and make data-driven optimizations.
• Collaborate with clients to understand brand and marketing objectives.
• Stay current with content marketing trends and tools.
• Manage content calendars and timely delivery.

Skills

Content marketing

SEO/SEM

Team leadership

Writing & editing

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Marketing automation

Job description

About the Role

Our client, a dynamic marketing agency in Paarl, Western Cape, ZA, is seeking an experienced and creative Content Marketing Manager to lead their content strategy development and execution. This role involves creating compelling content across various formats (blog posts, social media, white papers, case studies, videos) to attract, engage, and retain target audiences for their clients. The ideal candidate is a strategic thinker with a strong understanding of SEO, digital marketing trends, and audience engagement. You will manage a team of content creators and work closely with clients to ensure their brand voice and objectives are met through effective content marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive content marketing strategies aligned with client goals.
• Oversee the creation of high-quality, engaging content across multiple platforms, including blog posts, website copy, social media updates, email campaigns, and video scripts.
• Manage a team of content writers, editors, and designers, providing guidance and feedback.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Analyze content performance using analytics tools and make data-driven recommendations for optimization.
• Collaborate with clients to understand their brand, target audience, and marketing objectives.
• Stay up-to-date with the latest content marketing trends, tools, and best practices.
• Manage content calendars and ensure timely delivery of all content assets.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content marketing, digital marketing, or a related role, with a strong portfolio of published work.
• Proven experience in developing and executing successful content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO, SEM, and social media marketing.
• Experience with content management systems (CMS) and marketing automation tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced agency environment.
• Leadership and team management skills are essential.

Benefits

Our client offers a competitive salary, performance bonuses, comprehensive health benefits, professional development opportunities, and a creative and collaborative work environment. This role is based in Paarl, Western Cape, ZA, offering a chance to work in a beautiful region while driving impactful marketing campaigns for diverse clients.