Content Marketing Lead

Placements24; Welkom; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Competitive annual salary

Comprehensive medical aid and退休 fund

Professional development opportunities

Hybrid work environment

Modern office facilities in Welkom

Generous paid time off and holidays

Employee assistance program

Regular team-building events

Zusammenfassung

Placements24 in Welkom, Free State, seeks a seasoned Content Marketing Lead to shape our content strategy from the Welkom office. You will create and distribute compelling content across blogs, whitepapers, case studies, and social updates to drive engagement, brand awareness, and lead generation.

Responsibilities include developing an editorial calendar, performing SEO keyword research, managing freelancers, and collaborating with marketing, sales and design to ensure consistent messaging.

Qualifikationen

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum 5 years in content marketing or a similar role.
• Proven success in developing and executing content strategies with measurable results.
• Excellent writing, editing and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO principles and content optimization techniques.
• Experience with CMS and marketing automation tools.
• Strong understanding of social media platforms and their role in content distribution.
• Analytical skills to track and report content performance.
• Ability to manage projects and meet deadlines in a hybrid work environment.
• Creative mindset with storytelling and digital engagement.

Aufgaben

• Develop and implement a comprehensive content marketing strategy to align with business objectives.
• Oversee the creation, editing, and publishing of high-quality content across multiple channels.
• Manage the editorial calendar and ensure timely delivery of content assets.
• Conduct keyword research and employ SEO best practices to optimize content for search engines.
• Analyze content performance metrics and use insights to refine strategies.
• Collaborate with marketing, sales, and design teams to ensure brand consistency and message alignment.
• Develop and manage social media content strategies to increase engagement and reach.
• Identify opportunities for content repurposing and distribution.
• Stay updated on content marketing trends and emerging platforms.
• Manage freelance writers and content creators as needed.

Kenntnisse

Excellent writing & editing

SEO literacy

CMS experience

Social media strategy

Analytics & reporting

Project management

Storytelling

Ausbildung

Bachelor's degree in Marketing or related field

Tools

CMS

Marketing automation tools

Jobbeschreibung

About the Role

Our client is actively recruiting a dynamic and experienced Content Marketing Lead to spearhead their content strategy from their Welkom, Free State office. This role is essential for creating and distributing compelling content that drives engagement, builds brand awareness, and supports lead generation efforts. The ideal candidate will have a proven history of developing successful content marketing plans, managing editorial calendars, and leveraging various digital platforms to reach target audiences. You will oversee the creation of high-quality content, including blog posts, articles, whitepapers, case studies, and social media updates. This is a fantastic opportunity to shape our client's voice and narrative within the Free State market and beyond, working within a collaborative team that values creativity and strategic impact.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy to align with business objectives.
• Oversee the creation, editing, and publishing of high-quality, engaging content across multiple channels.
• Manage the editorial calendar and ensure timely delivery of content assets.
• Conduct keyword research and employ SEO best practices to optimize content for search engines.
• Analyze content performance metrics and use insights to refine strategies.
• Collaborate with marketing, sales, and design teams to ensure brand consistency and message alignment.
• Develop and manage social media content strategies to increase engagement and reach.
• Identify opportunities for content repurposing and distribution.
• Stay updated on content marketing trends and emerging platforms.
• Manage freelance writers and content creators as needed.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing or a similar role.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong understanding of social media platforms and their role in content distribution.
• Analytical skills to track and report on content performance.
• Ability to manage projects and meet deadlines in a hybrid work environment.
• Creative mindset with a passion for storytelling and digital engagement.
• Located in or able to commute to Welkom, Free State .

Benefits

• Competitive annual salary based on experience and qualifications.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for professional development and attending industry conferences.
• A collaborative and creative hybrid work environment.
• Access to modern office facilities in Welkom .
• Generous paid time off and company holidays.
• Employee assistance program.
• Regular team-building events and recognition programs.