Head of Content Marketing

Placements24; Cape Town; Presencial; ZAR 1.000.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary commensurate with experience

Health insurance

Paid time off and holidays

Relocation assistance may be available

Professional growth opportunities

Conference attendance

Descripción de la vacante

Placements24 seeks a visionary Head of Content Marketing to lead its content strategy and execution in Cape Town. You will drive brand authority, audience engagement, and lead generation through compelling content.

You will manage a team of content creators, define KPIs, and collaborate with product marketing, sales, and demand-gen teams to ensure content aligns with strategic goals and resonates with target audiences. Strong writing, SEO, and CMS expertise are essential.

Formación

• Bachelor's degree in Marketing, Journalism, English, Communications, or related field.
• Master's degree preferred.
• Minimum of 7 years of experience in content marketing, with at least 3 years in a leadership or management role.
• Proven ability to develop and execute successful content marketing strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills, with a strong portfolio of published work.
• Expertise in SEO best practices and content optimization techniques.
• Experience managing a content team and external agencies/freelancers.
• Proficiency with content management systems (CMS) and marketing automation tools.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication, presentation, and interpersonal skills.
• A strategic mindset with a creative approach to problem-solving.

Responsabilidades

• Develop and implement a comprehensive content marketing strategy aligned with business objectives, target audience needs, and brand positioning.
• Lead the creation, editing, and distribution of high-quality content across multiple platforms, including blog posts, white papers, case studies, social media updates, videos, and webinars.
• Manage and mentor a team of content creators, editors, and designers, fostering a collaborative and productive environment.
• Define key performance indicators (KPIs) for content marketing efforts and track performance against these metrics, providing regular reports and insights.
• Conduct keyword research and SEO analysis to ensure content is optimized for search engines and discoverability.
• Collaborate closely with product marketing, sales, and demand generation teams to ensure content supports broader marketing campaigns and sales enablement.
• Stay ahead of industry trends, emerging platforms, and competitor content strategies to identify opportunities for innovation.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Develop and maintain brand voice and style guidelines for all content.
• Analyze audience engagement metrics and use data to refine content strategies and improve effectiveness.

Conocimientos

Content strategy

Team leadership

Storytelling

SEO

CMS

Marketing automation

Analytics

Editing

Communication

Educación

Bachelor's degree in Marketing/Journalism/English/Communications

Master's degree preferred

Herramientas

CMS

Marketing automation tools

Google Analytics

SEO tools

Descripción del empleo

About the Role

Our client, a fast-growing technology firm based in beautiful Cape Town , is looking for an visionary Head of Content Marketing to lead its content strategy and execution. This role is crucial for driving brand authority, audience engagement, and lead generation through compelling and valuable content. The ideal candidate will have a deep understanding of content marketing principles, a flair for storytelling, and the ability to manage a team of creative professionals. You will be responsible for defining the editorial vision, overseeing content creation across various formats, and ensuring all content aligns with our client's strategic goals and resonates with our target audiences. This position offers a unique opportunity to shape the narrative of a rapidly expanding company in a vibrant city.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives, target audience needs, and brand positioning.
• Lead the creation, editing, and distribution of high-quality content across multiple platforms, including blog posts, white papers, case studies, social media updates, videos, and webinars.
• Manage and mentor a team of content creators, editors, and designers, fostering a collaborative and productive environment.
• Define key performance indicators (KPIs) for content marketing efforts and track performance against these metrics, providing regular reports and insights.
• Conduct keyword research and SEO analysis to ensure content is optimized for search engines and discoverability.
• Collaborate closely with product marketing, sales, and demand generation teams to ensure content supports broader marketing campaigns and sales enablement.
• Stay ahead of industry trends, emerging platforms, and competitor content strategies to identify opportunities for innovation.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Develop and maintain brand voice and style guidelines for all content.
• Analyze audience engagement metrics and use data to refine content strategies and improve effectiveness.

Requirements

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• Master's degree preferred.
• Minimum of 7 years of experience in content marketing, with at least 3 years in a leadership or management role.
• Proven ability to develop and execute successful content marketing strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills, with a strong portfolio of published work.
• Expertise in SEO best practices and content optimization techniques.
• Experience managing a content team and external agencies/freelancers.
• Proficiency with content management systems (CMS) and marketing automation tools.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication, presentation, and interpersonal skills.
• A strategic mindset with a creative approach to problem-solving.

Benefits

• Attractive salary commensurate with experience.
• Comprehensive medical, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional growth and attending industry conferences.
• Relocation assistance may be available for the right candidate.
• Vibrant and collaborative work culture in Cape Town.
• Modern office facilities.
• Employee wellness programs.