Content Marketing Manager

Placements24; Paarl; Hybrid; ZAR 450,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Staff learning & development

Team-building events

Pension fund contributions

Job summary

Placements24 in Paarl, Western Cape, is seeking an experienced Content Marketing Manager to lead our content strategy and execution in a hybrid role. You will drive brand awareness, engage targeted audiences, and generate qualified leads through high-quality content across blog posts, whitepapers, case studies, videos, and social updates.

The successful candidate will have a strong SEO background, proven storytelling ability, and a track record of delivering measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content marketing, content strategy, or a similar role.
• Proven track record of developing and executing successful content marketing programs that drive measurable results.
• Excellent writing, editing, and storytelling skills with a strong portfolio of published work.

Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Oversee the creation of high-quality content across formats including blog posts, whitepapers, case studies, videos, and social updates.
• Manage the editorial calendar, ensuring timely publication and content consistency.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Develop and manage content distribution strategies across channels including social media, email, and paid promotion.
• Analyze content performance metrics and provide actionable insights to improve engagement and conversion rates.
• Collaborate with internal teams and external agencies to produce content.
• Ensure all content adheres to brand guidelines, voice, and tone.
• Stay abreast of industry trends and emerging content formats.
• Manage the content budget and resources effectively.

Skills

Content marketing

SEO

Copywriting

Analytics

Project management

Content strategy

Education

Bachelor's degree in Marketing/Communications

English/Writing degree

Tools

CMS

Marketing automation

Google Analytics

Social media tools

Job description

About the Role

Our client is looking for an experienced and strategic Content Marketing Manager to join their team in Paarl, Western Cape . This hybrid role offers the flexibility to work both from the office and remotely. You will be responsible for developing and executing a comprehensive content marketing strategy that drives brand awareness, engages target audiences, and generates qualified leads. The ideal candidate will have a strong understanding of content creation, SEO, distribution channels, and performance analysis. You will lead the creation of valuable, relevant, and consistent content to attract and retain a clearly defined audience. This is an exceptional opportunity for a skilled content strategist to significantly impact our client's marketing efforts within the picturesque setting of Paarl . We seek a candidate with a proven ability to craft compelling narratives and measure the success of content initiatives.

Key Responsibilities

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Oversee the creation of high-quality content across various formats, including blog posts, whitepapers, case studies, videos, and social media updates.
• Manage the editorial calendar, ensuring timely publication and content consistency.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Develop and manage content distribution strategies across multiple channels, including social media, email, and paid promotion.
• Analyze content performance metrics and provide actionable insights to improve engagement and conversion rates.
• Collaborate with internal teams (marketing, sales, product) and external agencies/freelancers to produce content.
• Ensure all content adheres to brand guidelines, voice, and tone.
• Stay abreast of industry trends, competitor content strategies, and emerging content formats.
• Manage the content budget and resources effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content marketing, content strategy, or a similar role.
• Proven track record of developing and executing successful content marketing programs that drive measurable results.
• Excellent writing, editing, and storytelling skills with a strong portfolio of published work.
• Deep understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management and organizational skills.
• Ability to work effectively in a hybrid team environment.
• Creative mindset with a strategic approach to content.

Benefits

• Competitive salary package.
• Hybrid work model offering excellent flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional development.
• Idyllic work location in Paarl , with scenic surroundings.
• Chance to lead content strategy for a dynamic company.
• Generous annual leave and public holidays.
• Pension fund contributions.
• Regular team-building events and social gatherings.
• A role where your creativity directly impacts brand growth in the Western Cape .