Lead Content Strategist

Placements24; Stellenbosch; Híbrido; ZAR 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Hybrid working model

Professional growth opportunities

Creative team in Stellenbosch

Descripción de la vacante

Placements24 in Stellenbosch, Western Cape, seeks a Lead Content Strategist to develop and execute comprehensive content programs for a diverse client portfolio. You will lead a team of creators, editors and SEO specialists to deliver high-quality, data-driven content across digital channels.

The role blends collaborative ideation sessions in our Stellenbosch office with focused individual work, requires strong SEO, audience segmentation, and editorial excellence, and offers a flexible hybrid

Formación

• Minimum 6 years in content strategy or related digital marketing roles.
• Proven ability to develop and execute content strategies for diverse industries.
• Strong SEO, keyword research, and content optimization knowledge.
• Excellent editorial and copywriting skills with attention to detail.
• Experience leading a creative team and managing CMS and analytics.

Responsabilidades

• Develop and implement overarching content strategies aligned with client goals.
• Lead and mentor a team of content creators, editors, and SEO specialists.
• Conduct audience research and keyword analysis to inform planning.
• Oversee creation and distribution of blog posts, whitepapers, social updates, and website copy.
• Define content performance metrics and optimize strategies for ROI.
• Ensure adherence to brand guidelines, SEO best practices, and quality standards.
• Collaborate with digital marketing, design, and development teams.

Conocimientos

Content strategy

SEO

Analytics

Editorial skills

Team leadership

Copywriting

Educación

Bachelor's degree in Marketing/Communications/Journalism/English

Herramientas

Google Analytics

CMS

Descripción del empleo

About the Role Our client, a renowned digital marketing agency specializing in innovative content solutions, is seeking a highly experienced Lead Content Strategist to join their vibrant team in Stellenbosch, Western Cape. This pivotal role involves developing and executing comprehensive content strategies that drive engagement, build brand authority, and achieve marketing objectives for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of content marketing principles, SEO, audience segmentation, and various content formats across digital platforms. You will lead a team of content creators, editors, and SEO specialists, ensuring the delivery of high-quality, impactful content. This hybrid role provides a dynamic work environment that blends collaborative brainstorming sessions in the Stellenbosch office with focused individual work, fostering both creativity and efficiency. You will be instrumental in guiding clients toward achieving their digital presence goals through compelling and data-driven content.

Key Responsibilities

• Develop and implement overarching content strategies aligned with client business goals and marketing objectives.
• Conduct audience research, keyword analysis, and competitor benchmarking to inform content planning.
• Oversee the creation, editing, and distribution of various content types, including blog posts, articles, whitepapers, social media updates, and website copy.
• Lead and mentor a team of content creators, providing direction, feedback, and performance management.
• Define content performance metrics and regularly analyze data to optimize strategies and improve ROI.
• Ensure all content adheres to brand guidelines, SEO best practices, and quality standards.
• Collaborate with digital marketing, design, and development teams to ensure seamless content integration across campaigns.
• Stay current with industry trends, emerging platforms, and best practices in content marketing and digital strategy.

Requirements

• A minimum of 6 years of experience in content strategy, content marketing, or a related digital marketing role, with demonstrated success.
• Proven ability to develop and execute successful content strategies for diverse industries.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent editorial and copywriting skills, with a keen eye for detail and grammar.
• Experience managing and leading a creative team.
• Proficiency in content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong analytical and strategic thinking abilities.
• A Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Competitive salary package with performance incentives.
• Flexible hybrid working model.
• Opportunities for professional growth, training, and development.
• A creative and collaborative team environment in Stellenbosch.
• The chance to work with a diverse range of exciting clients and projects.