Content Marketing Manager

Placements24; Benoni; Hybrid; ZAR 480,000 - 680,000; Full time

Benefits offered by this job

Salary incentives

Health insurance

Growth opportunities

Hybrid work

Job summary

Placements24 is seeking a Content Marketing Manager in Benoni to lead our client's content initiatives. You will develop a strategic content plan, oversee multi-format content, and ensure alignment with brand voice and marketing goals.

A hybrid work arrangement offers collaboration on-site with flexibility for remote work within Gauteng. You will drive SEO-focused content, manage the editorial calendar, and collaborate with design, product, and sales teams to deliver high-quality materials that

Qualifications

• Proven experience in content marketing leadership and strategy.
• Track record of developing and executing content that drives engagement and leads.
• Excellent writing and storytelling skills with a strong portfolio.
• Proficiency in SEO and CMS platforms, plus familiarity with analytics tools.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Oversee creation of blog posts, articles, whitepapers, case studies, infographics, and videos.
• Manage editorial calendar and publication across website, blog, social, and email channels.
• Optimize content for SEO to improve rankings and organic traffic.
• Analyze content performance metrics and refine strategy based on insights.
• Collaborate with design, product and sales to ensure accurate and impactful content.

Skills

Content strategy

Content marketing

SEO

CMS

Google Analytics

Project management

Writing/Editing

Storytelling

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Manager to lead their content initiatives in Benoni . This role is responsible for developing and executing a content strategy that attracts and engages target audiences, drives brand awareness, and supports lead generation efforts. You will oversee the creation of high-quality, relevant content across various formats and channels, ensuring it aligns with our client's brand voice and marketing objectives. This position offers a blend of on-site collaboration and remote flexibility within the vibrant business landscape of Gauteng .

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with overall business and marketing goals.
• Oversee the creation of engaging content, including blog posts, articles, whitepapers, case studies, infographics, and videos.
• Manage the editorial calendar, ensuring timely publication of content across all relevant channels (website, blog, social media, email).
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Collaborate with design, product, and sales teams to ensure content is accurate, relevant, and impactful.

Requirements

• Proven experience as a Content Marketing Manager , Content Strategist, or similar role.
• Demonstrated success in developing and executing effective content marketing strategies that drive measurable results.
• Excellent writing, editing, and storytelling skills, with a strong portfolio of published work.
• Proficiency in SEO best practices and experience with content management systems (CMS).
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management skills and ability to manage multiple content projects simultaneously.

Benefits

• Competitive annual salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and development.
• A hybrid work arrangement offering flexibility between office and remote work.
• Collaborative and innovative work environment in Benoni .