Content Marketing Specialist

Placements24; Randburg; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Professional development

Creative work environment

Brand storytelling impact

Job summary

Placements24 in Randburg is seeking a Creative Content Marketing Specialist to develop and execute content strategies across blog, social, website, and case studies. You will optimize content for SEO, manage the editorial calendar, and analyze performance to inform future efforts.

Join a dynamic team and contribute to shaping the brand narrative, collaborating with design, PR, and marketing to ensure consistency and impact while delivering measurable results.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, or related field.
• Proven experience creating content across blog, social media, and website.
• Strong writing, editing, and storytelling skills with a portfolio.

Responsibilities

• Develop and execute a content marketing strategy aligned with goals.
• Create high-quality content across blog, social media, website, and case studies.
• Optimize content for SEO and analyze performance to inform future efforts.
• Manage editorial calendar and ensure timely publication.
• Collaborate with design, PR, and marketing teams for brand consistency.

Skills

Content marketing

Writing and editing

SEO knowledge

Analytics

Social media marketing

Education

Bachelor's degree in Marketing/Communications

Tools

CMS platforms

Marketing automation tools

Job description

About the Role

Our client, a leader in the Media & PR space, is actively recruiting a creative Content Marketing Specialist to join their innovative team in Randburg. This role is critical for developing and executing compelling content strategies that resonate with target audiences, drive engagement, and support overall marketing objectives. You will be responsible for producing high-quality written and visual content across various platforms, optimizing content for search engines, and analyzing its performance to inform future efforts. This is an excellent opportunity for a talented content creator to make a significant contribution within a dynamic organization and collaborate with a passionate team.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.
• Create engaging, high-quality content, including blog posts, articles, social media updates, website copy, and case studies.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Manage the editorial calendar and ensure timely publication of content across all channels.
• Analyze content performance using analytics tools and provide reports with actionable insights.
• Collaborate with design, PR, and marketing teams to ensure brand consistency and messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience as a Content Marketing Specialist, Copywriter, or similar role.
• Exceptional writing, editing, and storytelling skills, with a strong portfolio.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong understanding of social media platforms and digital marketing trends relevant to Randburg.

Benefits

• Competitive annual salary and benefits package.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and skill enhancement.
• A creative and collaborative work environment.
• The chance to significantly influence the company's brand narrative and online presence.