Content Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous annual leave

Growth opportunities

Hybrid work model in Richards Bay

Job summary

Placements24 is seeking a Content Marketing Specialist to join our client’s team in Richards Bay. This hybrid role collaborates with marketing and sales to shape the brand narrative and drive lead generation through compelling content.

You will develop SEO-focused content across blogs, website copy, case studies, and infographics, manage the editorial calendar, and analyze performance to optimize engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, or Communications.
• 3-5 years in content marketing or copywriting.
• Proven ability to create SEO-friendly B2B/B2C content.
• Strong CMS and SEO fundamentals.
• Excellent writing, editing, and proofreading skills.
• Experience with content performance analysis tools is a plus.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and SEO.
• Create high-quality content including blogs, website copy, case studies, and infographics.
• Optimize content for search engines to increase organic visibility.
• Manage the editorial calendar and publication timelines.
• Collaborate with SMEs to ensure accuracy and insight.
• Measure content performance and drive lead generation through content insights.

Skills

Content marketing

Copywriting

SEO

CMS

Analytics

Editing

Education

Bachelor's degree in Marketing/English/Journalism/Communications

Tools

CMS

SEO tools

Google Analytics

Job description

About the Role

Our client is seeking a talented Content Marketing Specialist to join their team in Richards Bay . In this role, you will be responsible for creating engaging and informative content across various digital platforms to attract and retain target audiences. You will play a key part in shaping our brand's narrative and driving lead generation through valuable content. This hybrid position offers the chance to collaborate closely with the marketing and sales teams, contributing to strategic content planning and execution while enjoying a flexible work arrangement.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and SEO best practices.
• Create high-quality content, including blog posts, articles, website copy, case studies, and infographics.
• Optimize content for search engines to increase organic visibility and traffic.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Collaborate with subject matter experts to produce accurate and insightful content.
• Measure and report on content performance, analyzing engagement, conversions, and lead generation.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• 3-5 years of experience in content marketing or copywriting.
• Proven ability to create engaging and SEO-friendly content for B2B or B2C audiences.
• Strong understanding of content management systems (CMS) and SEO principles.
• Excellent writing, editing, and proofreading skills.
• Experience with content performance analysis tools is a plus.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health and wellness benefits.
• Generous annual leave and company holidays.
• Opportunities for professional growth and development.
• Hybrid work model providing flexibility for our employees in Richards Bay .