Digital Content Strategist

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Professional development opportunities

Team collaboration in Vereeniging

Generous paid time off

Job summary

Placements24 in Vereeniging is seeking a Digital Content Strategist to lead content planning, creation oversight, and performance analysis across digital channels.

You will conduct audience research, keyword analysis, and ensure content quality and brand consistency across formats. The role collaborates with marketing, design and product teams to drive engagement and SEO, with a hybrid work setup in Vereeniging.

Qualifications

• Proven experience as a Content Strategist or Content Manager with a strategic portfolio.
• Deep understanding of content marketing, SEO, and audience engagement.
• Proficient with CMS platforms and digital analytics tools (e.g., GA).
• Strong research, writing, editing, and communication skills.
• Experience managing editorial calendars and workflows.

Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing goals.
• Conduct audience research, keyword analysis, and competitor reviews.
• Oversee creation of blog posts, website copy, social content, videos, and infographics.
• Establish content calendars and manage editorial workflow end-to-end.
• Analyze content performance and provide optimization insights for SEO and engagement.
• Collaborate with marketing, design, and product teams to support broader initiatives.

Skills

Content strategy

SEO principles

Audience engagement

CMS proficiency

Analytics proficiency

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Google Analytics

Job description

About the Role

Our client is looking for a strategic and data-driven Digital Content Strategist to join their marketing team in Vereeniging . You will be instrumental in developing and executing content strategies that drive engagement, enhance brand authority, and support business objectives across all digital channels. This role requires a deep understanding of audience needs, content performance, and SEO best practices. You will lead content planning, creation oversight, and performance analysis to ensure our client's message resonates effectively with their target markets. This is a key position for someone passionate about creating impactful digital narratives.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing goals and target audience needs.
• Conduct audience research, keyword analysis, and competitor reviews to inform content planning.
• Oversee the creation of diverse content formats, including blog posts, website copy, social media updates, videos, and infographics, ensuring quality and brand consistency.
• Establish content calendars and manage the editorial workflow from ideation to publication.
• Analyze content performance using analytics tools, providing insights and recommendations for optimization to improve engagement and SEO.
• Collaborate with cross-functional teams, including marketing, design, and product, to ensure content effectively supports broader initiatives.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role, with a strong portfolio of strategic content initiatives.
• Deep understanding of content marketing principles, SEO, and audience engagement strategies.
• Proficiency with content management systems (CMS) and digital analytics tools (e.g., Google Analytics).
• Excellent research, writing, editing, and communication skills.
• Experience in managing editorial calendars and workflows.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model providing flexibility between office and remote work.
• Comprehensive medical, dental, and vision coverage.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative team environment in Vereeniging .
• Generous paid time off and holiday schedule.