Content Marketing Strategist

Placements24; East London; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Access to content creation tools

Job summary

Placements24 seeks a Creative Content Marketing Strategist to develop data-driven content across blog, social, email and website channels for a fully remote team. You will define content strategies, manage calendars, oversee content creation and analyze performance to align with marketing goals.

The role requires a bachelor’s degree in marketing or related field with 4+ years in content marketing. Strong writing, SEO knowledge and CMS proficiency are essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing, content strategy, or a similar role.
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published work.
• Proficiency with content management systems (CMS) and SEO best practices.
• Solid understanding of digital marketing channels and audience segmentation.

Responsibilities

• Develop and implement data-driven content marketing strategies to support lead generation, brand awareness, and customer engagement goals.
• Create and manage a comprehensive editorial calendar, ensuring timely delivery of high-quality content across blog, social media, email, and website channels.
• Oversee the creation of engaging content, including written articles, infographics, videos, and social media posts, ensuring brand consistency and tone.
• Optimize content for search engines (SEO) and user experience to maximize reach and impact.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.

Skills

Writing

Editing

Storytelling

Education

Bachelor's degree in Marketing or related field

Tools

CMS

SEO

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to join their fully remote team, supporting their efforts in the East London area. This role is crucial for developing compelling content that attracts, engages, and converts target audiences across various digital platforms. You will be responsible for defining content strategies, managing editorial calendars, overseeing content creation, and analyzing content performance to ensure alignment with marketing objectives. This is an excellent opportunity for a talented content professional to drive brand awareness and customer engagement through impactful storytelling in the Eastern Cape region.

Key Responsibilities

• Develop and implement data-driven content marketing strategies to support lead generation, brand awareness, and customer engagement goals.
• Create and manage a comprehensive editorial calendar, ensuring timely delivery of high-quality content across blog, social media, email, and website channels.
• Oversee the creation of engaging content, including written articles, infographics, videos, and social media posts, ensuring brand consistency and tone.
• Optimize content for search engines (SEO) and user experience to maximize reach and impact.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing, content strategy, or a similar role.
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published work.
• Proficiency with content management systems (CMS) and SEO best practices.
• Solid understanding of digital marketing channels and audience segmentation.

Benefits

• Competitive salary commensurate with experience and fully remote work.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for professional development.
• Access to cutting-edge content creation tools and resources.
• A collaborative and supportive remote work culture that encourages creativity and innovation for teams supporting markets like East London.