Lead Content Strategist

Placements24; Paarl; Ibrido; ZAR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Fully remote work arrangement

Flexible working hours

Professional growth opportunities

Collaborative creative environment

Descrizione del lavoro

Placements24 is seeking an experienced Lead Content Strategist for a fully remote role. You will drive data-driven content strategies, oversee a team of content creators, and ensure SEO-aligned, engaging narratives for diverse clients.

You will manage editorial calendars, mentor writers, and collaborate with marketing, design, and web teams to deliver impactful campaigns. A Bachelor's degree and strong storytelling skills are preferred.

Competenze

• Proven experience as a Content Strategist or in a similar role.
• Successful content marketing strategies that drove engagement and business objectives.
• Strong understanding of SEO principles and keyword research.
• Experience leading and mentoring creative teams.

Mansioni

• Develop and implement data-driven content strategies aligned with client goals and target audiences.
• Lead and mentor a team of content creators, copywriters, and editors.
• Conduct audience research, keyword analysis, and competitive reviews to inform content planning.
• Create and manage editorial calendars for timely delivery of high-quality content.
• Oversee diverse content formats including blogs, website copy, social media, video scripts, and infographics.
• Ensure content is optimized for SEO and adheres to brand guidelines.
• Analyze content performance metrics and report key insights and recommendations.
• Collaborate with marketing, design, and web development teams for cohesive campaigns.
• Stay updated on industry trends and best practices in digital marketing and SEO.
• Champion content excellence and thought leadership for clients.

Conoscenze

Content strategy

Content marketing

SEO principles

Team leadership

CMS

Analytics

Remote collaboration

Formazione

Bachelor's degree in Marketing

Strumenti

Google Analytics

Descrizione del lavoro

About the Role

Our client, a progressive digital marketing agency, is seeking an experienced Lead Content Strategist to spearhead their content initiatives. This is a fully remote position, offering the freedom to work from any location. You will be responsible for developing and executing comprehensive content strategies that align with client objectives, enhance brand presence, and drive audience engagement across various digital platforms. The ideal candidate possesses a deep understanding of content marketing, SEO best practices, storytelling, and audience segmentation. You will lead a team of content creators, manage editorial calendars, and oversee the creation of high-quality, impactful content. This role requires a strategic thinker with exceptional creativity, strong leadership skills, and a passion for crafting compelling narratives that resonate with target audiences. This is a pivotal opportunity to shape the content landscape for our clients, driving measurable results from a remote setting, ensuring seamless collaboration regardless of your exact location near **Paarl, Western Cape, ZA** or beyond.

Key Responsibilities

• Develop and implement data-driven content strategies aligned with client goals and target audiences.


• Lead and mentor a team of content creators, copywriters, and editors.


• Conduct thorough audience research, keyword analysis, and competitive reviews to inform content planning.


• Create and manage editorial calendars, ensuring timely delivery of high-quality content.


• Oversee the creation of diverse content formats, including blog posts, articles, website copy, social media updates, video scripts, and infographics.


• Ensure all content is optimized for search engines (SEO) and adheres to brand guidelines and style standards.


• Analyze content performance metrics and provide regular reports on key insights and recommendations for improvement.


• Collaborate with marketing, design, and web development teams to ensure cohesive campaign execution.


• Stay abreast of industry trends, emerging content formats, and best practices in digital marketing and SEO.


• Champion the importance of content excellence and thought leadership within the agency and for clients.

Requirements

• Proven experience as a Content Strategist, Content Marketing Manager, or similar role.


• Demonstrated success in developing and executing successful content marketing strategies that drive engagement and achieve business objectives.


• Strong understanding of SEO principles, keyword research, and content optimization techniques.


• Excellent writing, editing, and proofreading skills with a keen eye for detail.


• Experience leading and managing creative teams.


• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics).


• Ability to think strategically and translate complex ideas into compelling content.


• Strong project management and organizational skills.


• Exceptional communication and interpersonal skills for remote collaboration.


• A Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent relevant experience.

Benefits

• Competitive salary and performance-based bonuses.


• Comprehensive health and wellness benefits.


• Fully remote work arrangement with flexible working hours.


• Opportunities for professional growth and development.


• Collaborative and creative work environment.


• Access to leading content marketing tools and resources.


• Generous paid time off.


• Retirement savings plan options.


• Opportunity to work with a diverse portfolio of clients.


• Contribute to innovative and impactful content campaigns.