Brand Manager - Snacks & Confectionery (FMCG)

Placements24; Graafwater; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Health insurance

Retirement plan

Paid time off

Professional development

Résumé du poste

Placements24 is seeking a Brand Manager for a leading FMCG company in South Africa. This remote-first role focuses on shaping and growing iconic snacks and confectionery brands across the nation.

You’ll develop brand strategies, manage campaigns, and drive consumer engagement while ensuring brand consistency across touchpoints. The position requires 3–5 years of brand management experience in FMCG, strong market insights, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 3–5 years of brand management experience in FMCG, snacks & confectionery preferred.
• Proven experience developing and executing marketing campaigns.
• Strong understanding of consumer behavior in snacks/confectionery.
• Excellent analytical, strategic thinking and communication skills.

Responsabilités

• Develop and implement annual brand plans with objectives, strategies and budgets.
• Manage all brand communications, advertising and promotions.
• Conduct market research and analyze consumer insights for opportunities/threats.
• Monitor brand performance, sales data and market share; adjust as needed.
• Collaborate with sales, product development and external agencies for execution.
• Oversee brand P&L and ensure profitable growth.
• Oversee product innovation and packaging development for assigned brands.
• Maintain brand consistency across channels and touchpoints.

Connaissances

Brand management

Market analysis

Communication skills

Project management

Formation

Bachelor's degree in Marketing or related field

Outils

MS Office Suite

Market research tools

Description du poste

About the Role

Our client, a leading FMCG company with a strong portfolio in snacks and confectionery, is seeking a creative and results-driven Brand Manager. This role is fundamental to shaping and growing our iconic brands in the market. We are offering a remote-first opportunity, allowing you to contribute your strategic marketing expertise from anywhere within South Africa. You will be responsible for developing and executing brand strategies, managing marketing campaigns, driving consumer engagement, and ensuring brand consistency across all touchpoints. This position is ideal for a passionate marketer with a deep understanding of consumer trends in the snacks and confectionery space. Join us in building exciting brands that resonate with consumers across the nation. Our commitment is to fostering a vibrant and collaborative remote-first culture.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
• Manage all aspects of brand communication, advertising, and promotional activities.
• Conduct market research and analyze consumer insights to identify brand opportunities and threats.
• Monitor brand performance, sales data, and market share, making recommendations for adjustments.
• Collaborate with internal teams (sales, product development) and external agencies to ensure effective brand execution.
• Manage the brand's P&L and ensure profitable growth.
• Oversee product innovation pipeline and packaging development for the assigned brands.
• Ensure brand consistency across all marketing channels and consumer touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of brand management experience within the FMCG industry, with a focus on Snacks & Confectionery preferred.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of consumer behavior and market dynamics in the snacks and confectionery sector.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in MS Office Suite; experience with market research tools is a plus.
• Strong communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a remote-first environment.

Benefits

Our client offers a competitive salary, performance-based bonuses, health insurance, retirement savings plan, generous paid time off, and ongoing professional development opportunities. This remote-first role provides excellent flexibility and the chance to work on exciting consumer brands. The role is conceptually based in Paarl, Western Cape, ZA, but is fully remote.