Brand Marketing Manager - Snacks (FMCG) (Remote)

Placements24; Bloemfontein; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Performance-based bonus

Medical, dental and vision insurance

Generous paid time off

Professional development budget

Fully remote role

Job summary

Placements24 is seeking a talented Brand Marketing Manager to lead the Snacks portfolio in the FMCG sector. This fully remote role offers strategic oversight of brand plans, consumer insights, and initiatives that drive growth and strong brand equity.

You will manage the brand's P&L, collaborate with product development, sales and supply chain, and translate market data into compelling campaigns across digital, advertising, PR and in-store promotions.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• 6-8 years in brand management in FMCG snacks.
• Experience launching and growing FMCG brands with P&L management.

Responsibilities

• Develop and implement integrated brand marketing plans for the snack portfolio, aligning with overall business objectives and company strategy.
• Conduct market research and analyze consumer insights, sales data, and competitor activities to identify growth opportunities and category trends within the snack foods market.
• Manage the brand's P&L, ensuring profitable growth through effective pricing, promotional strategies, and cost management.
• Oversee the development and execution of all marketing communications, including advertising, digital marketing, public relations, and in-store promotions.
• Collaborate closely with product development, sales, and supply chain teams to ensure successful product launches and effective go-to-market strategies.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for continuous improvement and strategic adjustments.

Skills

Brand management

P&L management

Market research

Digital marketing

Leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Marketing analytics tools

Job description

About the Role

Our client is seeking a talented and innovative Brand Marketing Manager to oversee their popular Snacks portfolio within the FMCG sector. This is a fully remote opportunity, allowing you to work from anywhere. You will be responsible for developing and executing compelling brand strategies that drive growth, enhance consumer engagement, and build strong brand equity in a highly competitive market. The ideal candidate is a strategic thinker with a deep understanding of the FMCG consumer, a passion for product innovation, and a proven ability to translate market insights into successful marketing campaigns that resonate with target audiences and contribute to brand success.

Key Responsibilities

• Develop and implement integrated brand marketing plans for the snack portfolio, aligning with overall business objectives and company strategy.
• Conduct market research and analyze consumer insights, sales data, and competitor activities to identify growth opportunities and category trends within the snack foods market.
• Manage the brand's P&L, ensuring profitable growth through effective pricing, promotional strategies, and cost management.
• Oversee the development and execution of all marketing communications, including advertising, digital marketing, public relations, and in-store promotions.
• Collaborate closely with product development, sales, and supply chain teams to ensure successful product launches and effective go-to-market strategies.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for continuous improvement and strategic adjustments.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6-8 years of experience in brand management, with a significant portion spent in the FMCG industry, specifically with snack products.
• Proven track record of successfully launching and growing FMCG brands, with demonstrable experience in P&L management.
• Strong understanding of marketing principles, consumer behavior, market analysis, and digital marketing strategies.
• Excellent leadership, communication, and cross-functional collaboration skills, with experience managing external agencies.
• Ability to thrive in a remote work environment, demonstrating strong self-discipline and organizational skills.

Benefits

• Competitive annual salary and performance-based bonus structure.
• Comprehensive medical, dental, and vision insurance coverage.
• Generous paid time off and holidays.
• An annual budget for professional development and continuing education.
• The flexibility and autonomy of a fully remote role, enabling a healthy work-life balance.