Brand Manager - FMCG (Remote)

Placements24; Rustenburg; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Remote work flexibility

Health, dental, vision insurance

Paid time off and learning

Job summary

Placements24 is seeking a seasoned Brand Manager for a fully remote role in the FMCG sector. You will shape brand strategy, drive market growth, and ensure consistent messaging across product lines.

The position involves collaborating with marketing, sales, and product teams to deliver impactful campaigns and optimize ROI. Ideal candidates have a proven track record in brand management within FMCG, strong analytical skills, and excellent communication.

Qualifications

• Proven experience as Brand Manager in FMCG or similar.
• Track record of developing and launching successful brand campaigns.
• Strong ability to analyze market data and consumer insights.
• Excellent communication, presentation and project management skills.

Responsibilities

• Develop and execute integrated brand strategies, including marketing plans and product positioning.
• Conduct market research and analysis to understand consumer insights and trends.
• Manage the brand budget and allocate resources to maximise ROI.
• Collaborate with creative agencies and internal teams on campaigns and digital content.
• Monitor brand performance metrics and make data-driven optimization suggestions.
• Ensure consistency in brand messaging and visual identity across channels.

Skills

Brand strategy

Campaign management

Market research

Analytics

Digital marketing

Education

Bachelor's degree in Marketing / Business Administration

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to join their team on a fully remote basis, focusing on the FMCG sector . In this role, you will be responsible for developing and implementing comprehensive brand strategies to drive market growth, enhance brand visibility, and achieve business objectives. You will work closely with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand messaging and execution across all touchpoints. This is an exciting opportunity for a seasoned brand professional to shape the future of our client's brands from anywhere, contributing to impactful campaigns and market penetration.

Key Responsibilities

• Develop and execute integrated brand strategies , including marketing plans, product positioning, and promotional activities for the FMCG portfolio .
• Conduct market research and analysis to understand consumer insights, market trends, and competitor activities relevant to the South African market .
• Manage the brand's budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
• Collaborate with creative agencies and internal teams to develop compelling marketing collateral, advertising campaigns, and digital content.
• Monitor brand performance metrics, analyze results, and make data-driven recommendations for optimization.
• Ensure consistency in brand messaging and visual identity across all communication channels and product lines.

Requirements

• Proven experience as a Brand Manager or similar role within the FMCG industry .
• Demonstrated success in developing and launching successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing tools and social media platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote work arrangement allowing for work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and opportunities for continuous learning.
• A collaborative and innovative work environment with a focus on brand excellence.