Brand Manager - Snacks (FMCG)

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary + incentives

Medical aid contribution

Retirement fund

Career development

Hybrid work model

Generous annual leave

Job summary

Placements24 is looking for a Brand Manager to join our Centurion team. You will drive the day-to-day management and strategic development of key snack brands, leveraging consumer insights and market analysis to grow market share.

The role requires a hands-on, collaborative marketer with 3–5 years in brand management, strong communication, and a passion for consumer brands. Hybrid work from Centurion offices is offered along with career development.

Qualifications

• Bachelor's degree in Marketing, Business Administration or similar.
• 3–5 years in brand management or marketing, preferably FMCG snacks.
• Track record of developing and executing marketing campaigns.
• Strong understanding of consumer insights, market analysis and digital trends.
• Excellent analytical, communication and project-management skills.
• Able to work independently and in a team.
• Proficient in Microsoft Office. Mention of hybrid work expectation in Centurion.

Responsibilities

• Develop and execute annual brand plans and marketing strategies for assigned snack brands.
• Conduct market research and analyze consumer data for insights and opportunities.
• Oversee integrated campaigns across digital, social media, and traditional channels.
• Manage budgets and ROI across brand activities.
• Collaborate with product development on launches and extensions.
• Work with sales to implement brand strategies at points of sale.
• Liaise with external agencies (advertising, PR, digital).
• Monitor brand performance and market trends, providing reports.
• Ensure consistent brand messaging across touchpoints.
• Support senior brand team in strategic development and planning.

Skills

Brand management

Marketing

Digital marketing

Analytics

Communication

Project management

Teamwork

Education

Bachelor's degree in Marketing or related

Tools

Microsoft Excel

PowerPoint

Word

Job description

About the Role

Our client, a dynamic force in the Fast-Moving Consumer Goods (FMCG) market, is seeking an enthusiastic and innovative Brand Manager to join their dedicated team. This hybrid role is based in their modern offices in Centurion, Gauteng. You will be responsible for the day‑to‑day management and strategic development of key snack brands, driving brand awareness, consumer engagement, and ultimately, market share. This is a fantastic opportunity for a marketing professional to immerse themselves in the exciting world of FMCG snacks, working on products enjoyed by millions. The successful candidate will leverage consumer insights, market analysis, and creative marketing strategies to ensure the continued success and growth of their assigned brands. You will collaborate closely with cross‑functional teams, including sales, product development, and agency partners, to bring brand visions to life. The ideal candidate is passionate about consumer brands, possesses a strong understanding of marketing principles, and thrives in a collaborative and fast‑paced environment. This role requires a hands‑on approach and a desire to make a tangible impact.

Key Responsibilities

• Develop and execute annual brand plans and marketing strategies for assigned snack brands.
• Conduct market research and analyze consumer data to identify insights and opportunities for brand growth.
• Oversee the development and implementation of integrated marketing campaigns across digital, social media, and traditional channels.
• Manage brand budgets effectively, ensuring optimal allocation of resources and tracking ROI.
• Collaborate with product development teams on new product launches and line extensions.
• Work closely with the sales team to ensure effective execution of brand strategies at the point of sale.
• Manage relationships with external agencies, including advertising, PR, and digital marketing partners.
• Monitor brand performance, competitor activities, and market trends, providing regular reports and recommendations.
• Ensure consistent brand messaging and identity across all touchpoints.
• Support the senior brand team in strategic brand development and planning.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.
• 3-5 years of experience in brand management or marketing, preferably within the FMCG sector, with a focus on snacks or similar product categories.
• Demonstrated experience in developing and executing successful marketing campaigns.
• Strong understanding of consumer insights, market analysis, and digital marketing trends.
• Excellent analytical, communication, and project management skills.
• Ability to work effectively both independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Creative thinking and a passion for consumer brands.
• Must be able to work effectively in a hybrid environment, requiring presence in the Centurion, Gauteng office.

Benefits

• Competitive salary and performance-based incentives.
• Contributions towards medical aid and retirement fund.
• Opportunities for career advancement and professional development.
• A dynamic and engaging work culture.
• Generous annual leave allowance.
• Hybrid work flexibility to promote work-life balance.