Senior FMCG Brand Manager - Fully Remote

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Salary package

Remote work

Development opportunities

FMCG exposure

Home office setup

Job summary

Placements24 client in the FMCG sector seeks a Senior Brand Manager to lead brand strategy and portfolio growth across South Africa in a fully remote role.

You will conduct market research, translate insights into actionable plans, manage the product lifecycle from concept to launch, oversight of P&L and budgets, and drive integrated campaigns. You will mentor junior team members and partner with cross-functional groups to deliver strong consumer brands.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5-7 years of progressive experience in brand management within the FMCG industry.
• Strong analytical skills with the ability to interpret data and translate into strategic insights.
• Proficiency in digital marketing tools and platforms.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with objectives and market trends in FMCG.
• Conduct market research and consumer analysis to identify opportunities and threats.
• Manage the entire product lifecycle from concept to launch and post-launch evaluation.
• Oversee brand P&L, budget allocation, and performance tracking.
• Collaborate with cross-functional teams to ensure cohesive brand execution across touchpoints.
• Lead integrated marketing campaigns across advertising, digital, PR, and in-store promotions.
• Monitor competitors and market dynamics and adapt strategies accordingly.
• Mentor and guide junior marketing team members.

Skills

Analytical skills

Communication skills

P&L management

Budget management

Leadership

Strategic thinking

Remote collaboration

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

About the Role

Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and strategically minded Senior Brand Manager to join their esteemed team. This is a fully remote position, offering the flexibility and autonomy to manage brand portfolios from anywhere within South Africa. The ideal candidate will possess a deep understanding of the FMCG landscape, a proven track record in brand development and strategy, and the ability to drive significant market share growth. You will be instrumental in shaping the future of our client's brands, ensuring they resonate with consumers and achieve their full potential in a competitive marketplace. This role requires a proactive individual who can inspire and lead, leveraging market insights to create compelling brand narratives and execute impactful campaigns.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with overall business objectives and market trends in the FMCG sector.
• Conduct in-depth market research and consumer analysis to identify opportunities and threats, translating insights into actionable brand plans.
• Manage the entire product lifecycle, from concept to launch and post-launch evaluation, ensuring successful market penetration and sustained growth.
• Oversee brand P&L, budget allocation, and performance tracking to ensure profitability and efficient resource utilization.
• Collaborate with cross-functional teams, including marketing, sales, product development, and supply chain, to ensure cohesive brand execution across all touchpoints.
• Lead the development of integrated marketing communications campaigns, including advertising, digital marketing, PR, and in-store promotions.
• Monitor competitor activities and market dynamics, adapting brand strategies as needed to maintain a competitive edge.
• Build and nurture strong relationships with external agencies and partners to optimize campaign delivery and brand representation.
• Mentor and guide junior marketing team members, fostering a culture of innovation and high performance within the remote team environment.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree or MBA is highly advantageous.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and implementing winning brand strategies that have driven significant market share and revenue growth.
• Strong analytical skills with the ability to interpret complex data, identify key trends, and translate them into strategic recommendations.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven experience managing budgets and P&Ls effectively.
• Proficiency in digital marketing tools and platforms.
• A self-starter mentality with the ability to work independently and manage multiple projects simultaneously in a remote setting.
• A strategic thinker with a passion for building strong consumer brands.

Benefits

• Competitive annual salary package, commensurate with experience and qualifications.
• Opportunity to work remotely, enjoying unparalleled flexibility and work-life balance.
• Access to professional development and continuous learning opportunities.
• Be part of a forward-thinking and growing organization within the FMCG landscape.
• Contribute significantly to the strategic direction and success of prominent brands.
• Comprehensive support for home office setup.