Brand Manager - Snacks (FMCG)

Placements24; Stellenbosch; On-site; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Life insurance

Professional development

Employee discounts

Job summary

Placements24 in Stellenbosch, Western Cape, seeks an experienced Brand Manager for a popular snack portfolio in the FMCG sector. You will develop and execute brand strategies, manage product lifecycle, and lead integrated marketing campaigns to strengthen market presence.

The role calls for a 5–7 year track record in brand management, preferably in snacks, with strong analytical, strategic thinking and cross-functional collaboration with sales, R&D and supply chain.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 5–7 years in brand management, FMCG, snacks a plus.
• Proven track record in building brands via campaigns.
• Strong analytical, strategic thinking; translate insights to actions.
• Excellent project management, communication, and presentation skills.
• Experience working with cross-functional teams in Western Cape.

Responsibilities

• Develop and implement integrated brand strategies and campaigns.
• Conduct market research to identify trends and opportunities.
• Manage P&L for assigned brands; drive profitability and sales.
• Oversee new product development from concept to launch.
• Collaborate with sales, R&D, and supply chain for brand execution.
• Manage relationships with external agencies for marketing communications.

Skills

Brand management

Market research

P&L management

Cross-functional collaboration

Strategic thinking

Communication

Presentation skills

Project management

Education

Bachelor's degree in Marketing

MBA

Job description

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Brand Manager to spearhead their popular snack portfolio. Based in the vibrant region of Stellenbosch, Western Cape , this role is integral to driving brand growth, innovation, and market presence. You will be responsible for developing and executing compelling brand strategies, managing product lifecycle, and overseeing integrated marketing campaigns. This is a fantastic opportunity for an experienced brand professional to shape the future of well-loved snack brands and significantly contribute to the company's success in the competitive South African market .

Key Responsibilities

• Develop and implement integrated brand strategies, marketing plans, and advertising campaigns for the snack portfolio.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats.
• Manage the P&L for assigned brands, ensuring profitability and achieving sales targets.
• Oversee new product development initiatives, from concept to launch, ensuring alignment with brand positioning.
• Collaborate with cross-functional teams including sales, R&D, and supply chain to ensure successful brand execution.
• Manage relationships with external agencies (advertising, digital, PR) to deliver impactful marketing communications.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5-7 years of progressive experience in brand management, preferably within the FMCG industry , with specific experience in the snacks category being a significant advantage.
• Proven track record of building and growing brands through successful marketing campaigns.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
• Excellent project management, communication, and presentation skills.
• Demonstrated experience working with cross-functional teams and external partners in the Western Cape business landscape.

Benefits

• Highly competitive annual salary and performance-based bonus structure.
• Comprehensive medical aid, retirement fund, and life insurance.
• Generous provision for professional development and continuous learning.
• Dynamic and innovative work environment fostering creativity and growth.
• Employee benefits and discounts on a wide range of company products.