Senior Brand Manager - FMCG Innovation

Placements24; Soweto; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive health insurance

Retirement savings plan contributions

Generous paid time off

Online learning and development

Job summary

Placements24 is seeking a Senior Brand Manager to drive innovation and growth in a remote-first setup across South Africa. You will shape brand strategy, identify opportunities, and lead cross-functional teams to boost market share.

The role demands strong consumer insights, strategic thinking, and a proven track record in FMCG brand management. Remote work flexibility is offered, with base in SA and collaboration across the country.

Qualifications

• Minimum of 5-7 years of progressive brand management experience in FMCG.
• Proven track record of launching and growing brands.
• Strong understanding of marketing principles and consumer behavior.

Responsibilities

• Develop and execute comprehensive brand strategies for key FMCG products.
• Conduct market research and consumer insights to identify trends.
• Lead ideation, development, and launch of new products with cross-functional teams.
• Manage brand P&L, profitability and budget allocation.
• Oversee marketing communications and campaigns with brand consistency.
• Collaborate with cross-functional teams from concept to market.
• Monitor competitors and adapt strategies to maintain advantage.
• Build relationships with internal and external stakeholders and agencies.

Skills

Brand management

Market research

P&L management

Education

Bachelor's degree in Marketing

MBA preferred

Job description

About the Role

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and strategic Senior Brand Manager to drive innovation and growth within their portfolio. This is a fully remote, **remote-first** position, offering the flexibility to work from anywhere within South Africa while collaborating closely with teams across the country. You will be instrumental in shaping the future of our brands, identifying new market opportunities, and developing compelling strategies to enhance brand perception and market share. This role demands a forward-thinking individual with a deep understanding of consumer behavior and market trends within the FMCG landscape. We are committed to fostering a collaborative and inclusive remote work environment, ensuring all team members feel connected and empowered, regardless of their physical location. Your expertise will be key to our continued success and expansion in the competitive FMCG market.

Key Responsibilities

• Develop and execute comprehensive brand strategies to drive market penetration and growth for key FMCG products.
• Conduct in-depth market research and consumer insights analysis to identify emerging trends and unmet needs.
• Lead the ideation, development, and launch of new products, working closely with R&D, sales, and marketing teams.
• Manage the brand's P&L, ensuring profitability and effective budget allocation.
• Oversee all marketing communications and advertising campaigns, ensuring brand consistency and message impact.
• Collaborate with cross-functional teams to ensure seamless execution of brand initiatives from concept to market.
• Monitor competitor activities and market dynamics, adapting strategies as necessary to maintain competitive advantage.
• Build strong relationships with internal stakeholders and external agencies to achieve brand objectives.

Requirements

• Minimum of 5-7 years of progressive brand management experience within the **FMCG sector**.
• Proven track record of successfully launching and growing brands.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Demonstrated ability to manage budgets and P&Ls effectively.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing cross-functional teams and external partners.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Must be a self-starter, highly organized, and capable of thriving in a **remote work** environment.

Benefits

Our client values its employees and offers a comprehensive benefits package designed to support your well-being and professional growth. As a **remote-first** role, you will enjoy unparalleled flexibility.

• a competitive salary
• performance-based bonuses
• comprehensive health insurance
• retirement savings plan contributions
• generous paid time off
• and opportunities for continuous learning and development through online courses and workshops

This position is based in **Soweto, Gauteng, ZA**, but operates entirely remotely, allowing you to work from your preferred location.