Remote FMCG Brand Manager

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonuses

Stock options

Professional development support

Remote work flexibility

Job summary

Placements24 is recruiting a Brand Manager to lead strategic brand initiatives from a fully remote setup in South Africa. You will shape brand vision, ensure consistent messaging across digital and physical channels, and drive consumer engagement for multiple product lines.

The role requires strong marketing and FMCG experience, digital campaign expertise, and the ability to collaborate cross-functionally with product, sales and supply chain while working autonomously in a remote environment.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• Proven track record in brand management or FMCG marketing.
• Experience in developing digital marketing campaigns.
• Strong analytical, strategic thinking and project management skills.

Responsibilities

• Develop and implement strategic brand plans including objectives, budgets and timelines.
• Conduct market research and consumer insights to identify trends and threats.
• Execute integrated marketing campaigns across digital, social and traditional media.
• Collaborate with product, sales and supply chain for launches and alignment.
• Manage online presence, website content and digital advertising.
• Monitor performance metrics and report to senior management with recommendations.

Skills

Brand management

Marketing strategy

Digital marketing

Market research

Analytical skills

Remote work

Project management

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Marketing analytics tools

Reporting software

Job description

About the Role

Our client, a prominent force in the FMCG sector, is looking for an innovative and strategic Brand Manager to join their expanding team, operating entirely remotely. This pivotal role will be responsible for developing and executing comprehensive brand strategies that enhance market presence and drive consumer engagement across various product lines. You will champion the brand's vision, ensuring consistent messaging and positioning in the digital and physical marketplaces. This is an exceptional opportunity for a seasoned marketer to make a significant impact from anywhere, contributing to the brand's long-term growth and success in the highly competitive South African consumer goods landscape, while enjoying the flexibility of a remote work environment.

Key Responsibilities

• Develop and implement strategic brand plans, including marketing objectives, budgets, and timelines, to drive brand growth and market share.
• Conduct in-depth market research and consumer insights analysis to identify trends, opportunities, and potential threats to the brand.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Collaborate with cross-functional teams, including product development, sales, and supply chain, to ensure brand alignment and successful product launches.
• Manage the brand's online presence, including website content, social media engagement, and digital advertising initiatives.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide regular reports with actionable recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven track record of success in brand management or marketing, preferably within the FMCG industry.
• Strong understanding of marketing principles, consumer behavior, and market research methodologies.
• Excellent analytical, strategic thinking, and project management skills.
• Experience in developing and executing successful digital marketing campaigns.
• Proficiency with marketing analytics tools and reporting software; comfortable working autonomously in a remote setting.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work fully remote , offering significant flexibility and work-life balance.
• Generous performance-based bonuses and potential for stock options.
• Professional development opportunities and support for continuing education.
• A collaborative and innovative remote work culture that fosters creativity and autonomy.