Senior Brand Manager - FMCG Innovation

Placements24; Midrand; Hybrid; ZAR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health benefits

Generous paid time off and holiday

Professional development and learning

Remote-first work environment

Home office setup support

Job summary

Placements24 is seeking a Senior Brand Manager for a fully remote role in South Africa. You will lead brand strategy, product launches, and market-driving campaigns for iconic FMCG brands, working with a global team.

The position emphasizes consumer insights, lifecycle management, and budget oversight, with remote-first culture and opportunities to shape the future of leading brands from your home office. Ideal candidates have 7+ years in FMCG brand management, strong analytics, and stakeholder

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; master's preferred.
• Minimum 7 years of progressive brand management experience in FMCG.
• Proven track record of launching products and managing brand portfolios.
• Strong understanding of consumer behavior and market dynamics in FMCG.

Responsibilities

• Develop and execute brand strategies to drive market share and profitability.
• Lead ideation, development, and launch of new products from concept to commercialization.
• Conduct market analysis and consumer research to identify growth opportunities.
• Manage annual marketing budget and optimize spend for ROI.
• Collaborate with Sales, R&D, Supply Chain, and external agencies to ensure branding execution.
• Develop marketing communications across digital and traditional media.
• Monitor brand performance and provide insights to senior management.
• Foster relationships with retailers and distributors to drive visibility and sales.

Skills

Brand strategy

Market research

Consumer insights

Campaign management

Stakeholder influence

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Data analytics tools

Market research methodologies

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an exceptionally talented and driven Senior Brand Manager to spearhead innovation initiatives. This role is a cornerstone of our strategy to maintain market leadership through continuous product development and strategic brand positioning. As a fully remote position, you will have the flexibility to work from anywhere within South Africa, collaborating with a dynamic and globally connected team. We are committed to fostering a remote-first culture, ensuring seamless communication and engagement across all our operations. This is an unparalleled opportunity to make a significant impact on iconic brands and shape the future of the FMCG landscape from the comfort of your home office. The ideal candidate will possess a deep understanding of consumer insights, market trends, and product lifecycle management, with a proven track record of successful brand launches and campaign execution. You will be instrumental in driving growth and enhancing brand equity for our diverse portfolio of products.

Key Responsibilities

• Develop and execute comprehensive brand strategies that drive market share and profitability for key FMCG categories.
• Lead the ideation, development, and launch of new products, from concept to commercialization, ensuring alignment with consumer needs and market opportunities.
• Conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify growth opportunities and emerging trends.
• Manage the annual marketing budget for assigned brands, optimizing spend across various channels to achieve maximum ROI.
• Collaborate closely with cross-functional teams, including Sales, R&D, Supply Chain, and external agencies, to ensure successful brand execution.
• Develop compelling marketing communications and advertising campaigns across digital and traditional media.
• Monitor brand performance, analyze key metrics, and provide regular reports and actionable insights to senior management.
• Foster strong relationships with key stakeholders, including retailers and distributors, to drive brand visibility and sales.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in launching new products and managing brand portfolios.
• Strong understanding of marketing principles, consumer behavior, and market dynamics in the FMCG space.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Proficiency in using data analytics tools and market research methodologies.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Adaptability and a proactive approach to navigating challenges and opportunities.

Benefits

• Competitive salary package with performance-based bonuses.
• Comprehensive health and wellness benefits.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge marketing tools and resources.
• A dynamic and inclusive remote-first work environment.
• The chance to work with renowned brands and shape the future of the FMCG industry.
• Support for home office setup and professional growth.