Senior FMCG Brand Manager

Placements24; LegKraal Gate; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Health benefits

Professional development

Virtual team events

Remote work flexibility

Performance bonuses

Job summary

Placements24 is seeking a Senior FMCG Brand Manager for a fully remote role. The candidate will shape brand strategy, drive campaigns, and lead cross-functional teams to grow market share in the SA FMCG landscape.

Ideal candidates have 7+ years in FMCG brand mgmt, strong SA market knowledge, and proven ability to manage budgets and partnerships. This remote position offers flexible schedules and professional development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 7 years of progressive brand management experience within FMCG.
• Proven success in developing and implementing impactful brand strategies.
• Strong understanding of SA market dynamics and consumer behaviour.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication and interpersonal skills with stakeholder influence.
• Experience managing marketing budgets and delivering results.
• Proficiency in data analysis and market research tools.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with objectives.
• Lead integrated marketing and communication plans above and below the line.
• Conduct market research and competitive analysis to identify opportunities.
• Manage brand budgets for optimal ROI.
• Collaborate with sales to drive brand performance and targets.
• Oversee product innovation pipelines with R&D and product teams.
• Monitor brand health metrics and adapt strategies accordingly.
• Maintain brand consistency across materials and touchpoints.
• Provide mentorship to junior brand team members.
• Partner with external agencies for high-quality campaigns.

Skills

Brand management

Strategic thinking

Analytical skills

Budget management

Digital marketing

Communication skills

Leadership

Remote collaboration

Education

Bachelor's degree in Marketing / Business Administration

Master's degree (plus)

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and strategic Senior FMCG Brand Manager to join their dynamic, remote-first team. This pivotal role is designed for a visionary leader passionate about building iconic brands and driving significant market share growth. You will be instrumental in shaping brand strategies, developing compelling marketing campaigns, and ensuring the consistent delivery of exceptional brand experiences across all touchpoints. This is a unique opportunity to make a substantial impact within a forward-thinking organisation, leveraging cutting-edge digital tools and methodologies to connect with consumers. The role demands a proactive, results-oriented individual who thrives in a collaborative, virtual environment and possesses a deep understanding of the FMCG landscape. You will work closely with cross-functional teams, including sales, product development, and research, to bring brand visions to life. Our client is committed to fostering a culture of innovation, creativity, and continuous learning, providing ample opportunities for professional development and career advancement. If you are a strategic thinker with a proven track record in brand management within the FMCG industry and are looking for a challenging and rewarding fully remote position, we encourage you to apply.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market trends.
• Lead the creation and implementation of integrated marketing and communication plans, both above and below the line.
• Conduct market research and competitive analysis to identify opportunities and threats, informing strategic decisions.
• Manage brand budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with sales teams to drive brand performance and achieve sales targets in the Mahikeng region and beyond.
• Oversee product innovation pipelines, working with R&D and product management teams to launch successful new offerings.
• Monitor brand health metrics, consumer feedback, and market dynamics, adapting strategies as needed.
• Nurture strong relationships with external agencies and partners to deliver high-quality campaign execution.
• Ensure brand consistency across all marketing materials and consumer touchpoints.
• Provide mentorship and guidance to junior brand management team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 7 years of progressive brand management experience within the FMCG industry.
• Proven success in developing and implementing impactful brand strategies that have driven significant growth.
• Strong understanding of marketing principles, consumer behaviour, and market dynamics in the South African context.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Demonstrated experience in managing marketing budgets and delivering results within financial constraints.
• Proficiency in data analysis and insight generation using market research tools.
• Self-motivated, adaptable, and able to thrive in a fast-paced, remote work environment.
• Experience with digital marketing strategies and social media engagement is highly desirable.
• Must be legally eligible to work remotely within South Africa.

Benefits

Our client offers a highly competitive remuneration package, commensurate with experience and qualifications. As a fully remote position, you will benefit from the flexibility and autonomy of working from home, eliminating commute time and costs. Comprehensive health and wellness benefits are provided, ensuring your well-being. Opportunities for continuous professional development, including access to online training, workshops, and conferences, are readily available. Employees are encouraged to participate in company-wide virtual social events and team-building activities designed to foster a strong sense of community. Performance-based bonuses and incentives are also part of the attractive compensation structure. You will be part of a supportive and collaborative virtual team culture that values innovation and individual contribution. Enjoy the significant advantage of managing your own schedule and work-life balance. Our client invests in the latest collaboration tools to ensure seamless remote teamwork. This role offers a genuine chance to grow your career within a leading player in the FMCG sector.