Senior Brand Manager - FMCG Innovations

Placements24; Rustenburg; Hybride; ZAR 900 000 - 1 400 000; Plein temps

Avantages offerts par ce poste

Remote-first culture

Health insurance

Professional development

Flexible schedule

Competitive salary

Résumé du poste

Placements24 in South Africa seeks a Senior Brand Manager to lead innovative brand strategy, product development, and go-to-market plans across key FMCG lines. The role emphasizes remote collaboration with cross-functional teams to drive growth and market presence.

The ideal candidate has 7+ years in FMCG branding, strong P&L, and expertise in digital marketing and consumer insights. Remote-friendly work culture offers flexibility and global collaboration.

Qualifications

• Bachelor's degree in marketing, business or related field.
• 7+ years of FMCG brand management experience.
• Proven track record of launching and growing FMCG brands.
• Strong marketing principles, consumer behaviour and market research knowledge.
• Excellent analytical and strategic thinking skills.
• Experience managing budgets and P&Ls.
• Exceptional communication and stakeholder influence at all levels.
• Proficiency in digital marketing tools and analytics.

Responsabilités

• Develop and implement brand strategies aligned with business goals.
• Conduct market research and consumer insights to identify opportunities.
• Lead end-to-end product development from concept to launch.
• Manage brand P&L and set performance targets.
• Plan and execute integrated marketing communications across channels.
• Collaborate with sales, R&D and supply chain for execution.
• Build relationships with external agencies and partners.
• Mentor junior brand team members and drive performance.
• Present performance reviews and strategic recommendations to leadership.

Connaissances

Brand management

Strategic thinking

Market research

P&L management

Leadership

Digital marketing

Communication

Formation

Bachelor's degree in Marketing or Business

MBA (optional)

Outils

Google Analytics

SEO/SEM tools

Description du poste

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and strategically-minded Senior Brand Manager to spearhead innovative product development and marketing initiatives. This is a fully remote, career-defining opportunity for a seasoned professional looking to make a significant impact from anywhere in South Africa. You will play a pivotal role in shaping the future of our brand portfolio, driving growth, and enhancing market presence within the competitive FMCG landscape. This role requires a proactive individual with a deep understanding of consumer trends, market dynamics, and brand strategy. The ideal candidate will thrive in a remote-first environment, demonstrating exceptional communication and collaboration skills to connect with cross-functional teams and stakeholders across various geographical locations. We are committed to fostering a culture of innovation and continuous improvement, offering a platform for you to lead and excel in your career.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with overall business objectives for key FMCG product lines.
• Conduct in-depth market research and consumer insights analysis to identify new opportunities and emerging trends.
• Lead the ideation, development, and launch of new products, from concept to market, ensuring successful commercialization.
• Manage brand P&L, setting performance targets and monitoring key brand metrics to drive profitable growth.
• Oversee the creation and implementation of integrated marketing communication plans across various channels, including digital, social media, and traditional advertising.
• Collaborate closely with sales, R&D, and supply chain teams to ensure seamless execution of brand plans and product availability.
• Build and maintain strong relationships with external agencies and partners.
• Mentor and guide junior members of the brand team, fostering a high-performance culture.
• Present brand performance reviews and strategic recommendations to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully launching and growing FMCG brands.
• Strong understanding of marketing principles, consumer behaviour, and market research methodologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Demonstrated ability to manage budgets and P&Ls effectively.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in digital marketing tools and analytics platforms.
• Experience working in a remote or hybrid work environment is essential.
• Must be based in South Africa and authorized to work.

Benefits

• Competitive annual salary of ZAR.
• Comprehensive health insurance coverage.
• Generous paid time off and holiday allowance.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge marketing technology and tools.
• A truly remote-first work culture that emphasizes flexibility and work-life balance.
• The chance to shape iconic brands and contribute to a growing global business.
• Performance-based bonuses.