Wine Educator & Tasting Experience Lead

Riboli Family Wines; Paso Robles (CA); On-site; USD 25,000 - 30,000; Full time

Job summary

Riboli Family Wines in Paso Robles is seeking a Wine Educator to deliver engaging tastings, educate guests on our wines, and drive direct-to-consumer sales through knowledgeable recommendations and club signups. You will share our estate’s story, vineyards, and winemaking philosophy to guests with flair and professionalism.

The role emphasizes hospitality, strong communication, and the ability to stand for extended periods, with weekend and holiday availability required.

Qualifications

• Must be 21+.
• Weekend and holiday availability required.
• Ability to translate technical wine knowledge into engaging stories.
• Team-oriented and flexible under pressure.
• Passionate about hospitality, food, and wine education.
• Professional appearance and demeanor.
• Ability to stand for extended periods.
• Must be able to lift up to 50 lbs.

Responsibilities

• Deliver exceptional service across tastings.
• Educate guests on Jada Estates’ wines, vineyards, and winemaking philosophy.
• Drive DTC sales through knowledgeable recommendations and club signups.
• Maintain detailed knowledge of current wines and pairings.
• Ensure tasting spaces reflect brand standards and cleanliness.
• Uphold ABC compliance and responsible service standards.
• Assist with private tastings, trade visits, and member events.

Skills

Customer service

Sales instincts

Storytelling

Hospitality

Team player

Professional demeanor

Job description

Riboli Family Wines in Paso Robles is seeking a Wine Educator to deliver engaging tastings, educate guests on our wines, and drive direct-to-consumer sales through knowledgeable recommendations and club signups. You will share our estate’s story, vineyards, and winemaking philosophy to guests with flair and professionalism.

The role emphasizes hospitality, strong communication, and the ability to stand for extended periods, with weekend and holiday availability required.