Wine Experience Lead (Tasting Room)

Riboli Family Wines; Paso Robles (CA); On-site; USD 70,000 - 80,000; Full time

Job summary

Riboli Family Wines in Paso Robles, CA, seeks a Tasting Room Manager for San Simeon Estates to lead front-of-house operations and deliver a best-in-class tasting experience reflecting the coastal elegance and brand standards. You will own the guest journey from arrival to departure, manage wine education, service flow, and coach a team of wine educators and hosts.

This role collaborates with the Restaurant Manager to coordinate reservations and elevate guest experiences.

Qualifications

• 2+ years of hospitality or tasting room management experience, preferably in winery or luxury hospitality environments.
• Strong wine knowledge with the ability to educate, inspire, and sell through storytelling.
• Proven leadership experience managing front-of-house teams.
• Excellent communication, organization, and guest-facing skills.
• Ability to work weekends, holidays, and special events.
• Ability to stand for long periods of time and carry up to 50 pounds.

Responsibilities

• Tasting Room & Guest Experience Leadership
• Own day-to-day tasting room operations, guest flow, and service standards across all San Simeon Estates wine experiences.
• Ensure consistent execution of estate tasting formats, including guided flights, private experiences, cabanas, tours, and by-the-glass offerings.
• Serve as the on-floor leader during service, setting the tone for hospitality, professionalism, and guest engagement.
• Act as a brand ambassador, telling the San Simeon Estates story through wine, place, and people.
• Help manage and lead wine education and training for wine educators and servers, ensuring confident storytelling and elevated wine service.
• Maintain tasting room SOPs, service cadence, and guest engagement standards.
• Partner with winemaking and leadership teams to stay current on wines, releases, and allocation priorities.
• Recruit, train, schedule, and manage the tasting room team, including wine educators, hosts, and support staff.
• Provide ongoing coaching, feedback, and performance management to elevate individual and team performance.
• Build a culture of accountability, warmth, and pride in service excellence.

Skills

Hospitality leadership

Wine knowledge

Front-of-house management

Communication

Guest service

Job description

Riboli Family Wines in Paso Robles, CA, seeks a Tasting Room Manager for San Simeon Estates to lead front-of-house operations and deliver a best-in-class tasting experience reflecting the coastal elegance and brand standards. You will own the guest journey from arrival to departure, manage wine education, service flow, and coach a team of wine educators and hosts.

This role collaborates with the Restaurant Manager to coordinate reservations and elevate guest experiences.